MobileWeb2Go Recommended Reading 04/27/2012

• 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011 - comScore, Inc

  Tags: qr codes, mobile web, mobile marketing, data

  • A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience.

    
    More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

  • Age: 18-24
    
    
    2,402
    
    
    16.6%
    
    
    136
    
    
    Age: 25-34
    
    
    5,317
    
    
    36.8%
    
    
    211
  • Grocery store
    
    
    3,546
    
    
    24.5%
  • The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device.
  • more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent).

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