Study: phones, not cash or credit, will be the way to pay by 2020
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- it allows Floratech to provide a wealth of information that would not otherwise be possible to include on the product label due to space restrictions. This information provides full disclosure of the ingredients as well as useful data regarding the raw materials within the product. This information is available 24/7.
- This technology allows mobile device users to gain immediate access to the claims, efficacy, and other important information regarding every product supplied by Floratech.
- 64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.
- 33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.
- This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).
- 11 percent had scanned a QR code
- • 32 percent, to obtain promotion codes and coupons
• 31 percent, to enter a sweepstakes or contest
• 26 percent, to view a video
• 26 percent, to use social media to interact with the product or program
• 21 percent, to connect with other people who are also interested in the product or program
• 20 percent, to recommend or share the program or product
• 16 percent, to buy a product or service through the social network or QR code.
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- there are around 1.3 billion phone lines in the world. The number of TV sets and personal computers is higher, around 1.5 billion of each.
- by the end of 2010 there will be an estimated 5.3 billion mobile cellular subscriptions worldwide.
- Cellular coverage is reaching about 90% of the world population and 80% of the population living in rural areas.
- SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes. Moreover, no other media has that rate of response. The average SMS response rate typically ranges between 15% to 30%, compared to 5% for email and 2.6% for direct mail. Response rates are even higher when the text messages are geo-referenced.
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