MobileWeb2Go Recommended Reading 04/27/2012

• 14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011 - comScore, Inc

  Tags: qr codes, mobile web, mobile marketing, data

  • A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience.

    
    More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

  • Age: 18-24
    
    
    2,402
    
    
    16.6%
    
    
    136
    
    
    Age: 25-34
    
    
    5,317
    
    
    36.8%
    
    
    211
  • Grocery store
    
    
    3,546
    
    
    24.5%
  • The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR code on their mobile device.
  • more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent).

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/26/2012

• Preparing for a mobile-first world — Tech News and Analysis

  Tags: mobile web, mobile marketing, data

  • 1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.
  • Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.
  • Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.
  • Businesses are expected to double their spending on mobile projects by 2015.
  • To stay ahead of these challenges, Forrester recommends that companies install a chief mobility officer (CMOO) to help corral, plan and manage all the different mobile apps and initiatives undertaken by a business.
  • The CMOO should create a mobile design guide that lays out the goals and practices for a company, focusing on mobile-first design, user experience and rapid, agile development processes. The CMOO will also have to oversee the company’s mobile architecture, looking at which technologies to leverage, how to lead the shift to cloud solutions and manage mobile partners and channels.

• Integrated Marketing: 4 Reasons Social Media is Needed | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • Social media helps make it happen by offering the opportunity to create one-to-one relationships. Showing people that you value them helps keep them loyal.
  • A community filled with happy customers attracts prospects
  • Using good keywords and links in social media posts improves search results.
  • Social search often receives higher page rankings than traditional sources.
  • Use social media as a relationship building tool so you can reduce service costs and improve loyalty. Sales and profitability will follow.

• ViDEO: How to "Be Engaging" | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • Stories take us away from what we’re doing, and bring us somewhere else. Stories are humanities currency.

    The better the stories you tell, the more interesting you become.

  • here’s a basic structure that works perfectly for telling almost any story.

    1. Exposition: scene and setting

    2. Conflict: The problem on which the story is based

    3. Rising Action: The journey from conflict to resolution

    4. Resolution: The solution to the problem (not always something everyone will be happy about)

    5. Denouement: What happens after the resolution

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/24/2012

• Creating a #Hashtag Campaign on Twitter | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • 1. Determine the kind of value you aim to derive for yourself and your followers from using the hashtag. Do you intend to crowdsource information? Do you aim to create buzz? Are you looking to provoke conversation? Make sure your intentions and purpose for employing the hashtag are clear and focused. Formulate a hashtag that is relevant to your purpose and the subject you intend to tweet about.
        
    2. Check to see if the hashtag you have in mind already exists and is in use. It is also very important to check if your desired hashtag has not taken on some other meaning. Twitter Search, Hashtags.org and Tagalus are some tools you can use to do a quick hashtag check.
        
    3. Start tweeting your hashtag. It helps to set the context of your hashtag by briefly explaining what it means. Tweet with moderation. The last thing you want is to be seen as a spammer. Always ask what value you and your followers can get from the tweet you are putting out.
        
    4. If it does not exist yet, add your hashtag definition to online tools such as Tagalus.
        
    5. Set up an automatic alert tool that sends you an email alert when someone tweets your hashtag. Twilert is one such tool.
  • The concept itself is deceptively simple; just add the “#” symbol in front of a word or a group of words with the spaces between them taken out.
  • By including a relevant hashtag in your tweet, it becomes visible to people searching for that specific topic, adding your voice to the general discussion. Conversely, hashtags automatically narrow down your audience, allowing your tweets to reach and engage only those interested in the same subject matter.

• 5 Tips for making sure you don’t screw up your social media strategy | memeburn

  Tags: social media marketing, mobile web, mobile marketing, tips

  • One of the biggest downfalls is that brands often rush into the online and social media space without fully thinking it through or tying to incorporate it into their other marketing activities.

  • Social media plays a pinnacle role in terms of helping companies get into their consumer’s mindset, understand how they want to be communicated with and actively engage with them.

    But not everybody is getting it right. There are a number of brands constantly making mistakes in the space and paying the price for it.

• How LinkedIn Works [infographic] | Social Media Today

  How LinkedIn Works [infographic]

  Tags: social media marketing, mobile marketing, infographic

  • - By Michael Comins

• Mobile Trends 2012 – Infographic

  Tags: infographic, mobile web, mobile marketing, social media marketing

• 20 Essentials to Power-Up Your Social Media Strategy. | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • 1. Added the Google tracking code to the Landing page for the ads you are running? What about the Facebook landing tabs that you are running for a contest/sweepstakes/announcement or any other promotion. The insights are great and much more in depth than what Facebook provides. Do this now!
    2. Another great piece of code is the Google remarketing code. With the same added onto your Facebook page it makes for a great spread for your Google Adwords run ads. With a captive fan base account being pulled into the target range it makes for specific targeting.
    3. So you are running a contest on Facebook & Twitter at the same time? Ensure you talk about it on both platforms. Those with accounts on either will get involved. Sounds irrational? Now think where all your Twitter widget features and so does your Facebook News stream. Get it? Think social. Also remember they a lot of people stumble onto social media links via Google search and brows Twitter without logging in.
    4. Using a hashtag? Keep it small and precise. Do not add two words together that make puns or cannot be understood. Also, remember to keep the possibility of its use extremely narrow. You don't want negative publicity or feedback via the same.
    5. If you are using an application ensure you promote it using a Bit.ly link. No not for tracking the rate of the clicks alone but also the branding bit. A shot URL always saves space on Twitter and looks good too.
  • • An auto reply for new followers does not always work on Twitter. Sometimes they follow you to DM you to make a complaint. Be careful. Keep it neutral if you have one. 
    • Who said the future can’t be predicted. On a content calendar plot dates of important holidays, days and celebrations. Include important soccer games, death and birth anniversaries of the celebrated personalities. Trust me. These trend on Twitter and do they go mighty!
    • Keep a 5 time a day tab on your Twitter account. Twice a day checks are passé. Trends emerge and die within hours. Capitalize with these plugging in announcements, product launches or even new recruitment's. Trust me they work.
    • The Youtube option of featured video makes for an excellent way to announce information to first time visitors. Simply set the same on auto play and have not only your videos plays increase but also your on channel engagement.
    • So you have a welcome page as well as a thank you page that follows after the viewer has gone through the application/lead form etc. Does the thank you form have a tweet this/like this button? Build to scale when adding widgets to an interface and do so where the viewer is able to pause and dedicate time on the same.
    • So people registered on your landing page and you forgot to add the Facebook widget there? Don't fret a simple mailer to the leads generated will ensure that at least some of them do follow you back on Facebook. In personal instances the mailers have generated as much as 400 likes when marketed to a database of 2000 leads. Unbelievable? Try it.
  • • Google Adwords seems to be very generous with its marketing solutions coupons. Do you receive countless coupons for trial campaigns? Do you use them? Don't lie. The best way to use them is run ads targeting them to your page. This is an efficient way to use the trial versions and create some super cool traction on your page.
    • Loaded a nice picture for the Facebook page? No not the cover, the profile we mean. Check how it appears on the news feeds of fans for a better perspective. Is it exciting to look at? Is it too cluttered? Note that most pages and updates pull traffic due to the nature of their visibility. Everyone looks at someone attractive right? Make a note.
    • Wondering whom to follow on Twitter. Don’t worry, it’s ok. There are a million faces there. Heard about Twitter lists? These public/private database goldmines are a brilliant index of people according to the nature of their interests and hobbies. Another way of selecting whom to follow is by registering on wefollow.com – a twitter index on people and their influences. Wish to go more specific then there is klout and Peerindex. Both tools excellent on rating people on their merits in multiple aspects.
    • Twitter makes for excellent ways to reach out to those who matter. Make lists according to the people who enquire and complain with you. Adding them to a special guess list will help in damage control as well as testing plans, products and packages in the future.
  • • Content once shared cannot be changed right? Wrong! If you have published a post that has an image that accompanies it you can change the text any time later of the post has not got a suitable reaction. Do this if the content is not performing accordingly. Note: Avoid this when it is a press release or an official/financial statement.
    • Content is of two parts on all Tweets and Facebook Updates. The first section is informative and the second is reactive. Try and pack in all content with reactive posts to get traction on the page. Also on Facebook try and keep the second line of text in another paragraph to get a higher share of response. But ensure the content is social worthy or else this will all be in vain.
    • Have a blog/article to share as well? Give an interesting piece of information on Twitter and Facebook with an interesting image. Do not share the entire information in the update. Say something like 'Northern Lights can be viewed from a distance of 5 miles and the best thing about them.. read more here (short link)'
    • Use action words like ‘Check this.., It’s here.., Out now.., Bet you dint know this..’ when releasing pictures and contest images. These are entitled to get audiences to click the link to view the details. Remember that images and external links almost everything is only shown as a link alone. Action words like these will help, not always but most certainly often.
  • 1. Last but not the least, tweet when your audience is present on Twitter. Talking about lunch? Its best to do so around 11 to 1pm. That is when the time lunch plans are made for example. Similarly when catering to an audience that is sex specific remember women and men differ in times of the day they use social media. Also, with mobiles doing most of the work than a computer the ability to view an image is much lesser than possible. Keep images and text clear.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/22/2012

• 7 Surprising Facts About Mobile Shoppers

  Tags: mobile web, mobile marketing, data

  • 1. Mobile Shopping Doesn’t Equal Mobile Purchasing
  • 2. Men Are More Likely To Consult Their Phone
  • 3. Mobile Devices Often Trump Computers
  • 4. Mobile Phones Hardly Impact Shopping Habits
  • 5. The Mobile Experience is Good
  • 6. But It Still Needs Some Work
  • 7. Touchscreens Are Preferred

• 11 Tactics to Help Create New Content | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • Ask those who love you the most.
  • Look within.
  • Leverage your supply chain
  • Listen.
  • Analyze your analytics.
  • Trend tracking
  • Curate, aggregate, and annotate
  • Reuse, repurpose and recycle.
  • Subject matter experts
  • Journalists on social media.
  • In the news.

• Education is key to successful mobile commerce campaigns - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, tips

  • However, in the rush to jump on the bandwagon and join in with this critical new channel, they are forgetting to educate their own employees, and it is hurting the efficacy of any efforts that they are making.
  • After all, mobile isn’t just new to companies and their marketing campaigns. It’s new to consumers, too. Many of them haven’t had their smartphones for more than a few months, and they’re still discovering what is possible. Though they may have heard of the popular services that businesses are joining by the thousands, these consumers may not yet know how to make them work on their own devices.
  • Equally, if QR codes are being posted on advertising, signage, or menus as a part of a mobile commerce campaign, then it is important to make sure that the staff – especially those who will be interacting with the customers that could be using those barcodes – understand what they are and that they can be scanned with smartphones when a scanning app has been installed on the device. That simple information can be enough to encourage its use by the consumer.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/20/2012

• Study: phones, not cash or credit, will be the way to pay by 2020

  Tags: qr codes, payments, mobile web, mobile marketing

• 25 Tips to Build Your LinkedIn Following | Social Media Today

  Tags: social media marketing, mobile marketing, tipslinkedIn

• Three Tips for Drawing Even More Traffic from Pinterest | Entrepreneur.com

  Tags: social media marketing, mobile marketing, mobile web, tips

• Product ingredients are no longer a mystery with Floratech QR code mobile app - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, consumer education

  • it allows Floratech to provide a wealth of information that would not otherwise be possible to include on the product label due to space restrictions. This information provides full disclosure of the ingredients as well as useful data regarding the raw materials within the product. This information is available 24/7.
  • This technology allows mobile device users to gain immediate access to the claims, efficacy, and other important information regarding every product supplied by Floratech.

• New Accenture mobile commerce study shows American consumers open to social media ads on television - QR Code Press | QR Code Press

  Tags: social media marketing, mobile marketing, mobile web, data

  • 64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.
  • 33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.
  • This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).
  • 11 percent had scanned a QR code
  • • 32 percent, to obtain promotion codes and coupons
    
    • 31 percent, to enter a sweepstakes or contest
    
    • 26 percent, to view a video
    
    • 26 percent, to use social media to interact with the product or program
    
    • 21 percent, to connect with other people who are also interested in the product or program
    
    • 20 percent, to recommend or share the program or product
    
    • 16 percent, to buy a product or service through the social network or QR code.

• Marketing — Get Mobile or Die Stuck: How to Evolve in Revolutionary Times | Business 2 Community

  Tags: mobile web, mobile marketing, revolutionary, times

  • there are around 1.3 billion phone lines in the world. The number of TV sets and personal computers is higher, around 1.5 billion of each.
  • by the end of 2010 there will be an estimated 5.3 billion mobile cellular subscriptions worldwide.
  • Cellular coverage is reaching about 90% of the world population and 80% of the population living in rural areas.
  • SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes.  Moreover, no other media has that rate of response.  The average SMS response rate typically ranges between 15% to 30%, compared to 5% for email and 2.6% for direct mail.  Response rates are even higher when the text messages are geo-referenced.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/19/2012

• Widespread augmented reality three to five years away | IT strategy | AMEinfo.com

  Tags: augmented reality, mobile marketing, data

  • "Hence, we expect around 3-5 years for these glasses to be widely accepted and be priced according to the market affordability."

• 7 Creative Social Media Marketing Mini Case Studies | Social Media Examiner

  Tags: social media marketing, case studies, example

• How to Drive Social Marketing Success With #mentionedyou on Twitter | Social Media Today

  Tags: social media marketing, mobile marketing, tips

  • 1. Giving them something to tweet about to their readership
    2. Fostering good will within your niche
    3. Becoming a desirable destination for people to gain exposure

• Report shows iPad is driving American mobile commerce - QR Code Press | QR Code Press

  Tags: ipad, mobile web, mobile marketing, data

  • ipad users make up 68% of all mobile shoppers
  • iPad users were also found to have significantly higher conversion rates than other mobile devices. The iPad conversion rate was 1.5 percent, when compared to 0.57 percent among other forms of mobile device.

• Time to de-Flash your site? - Computerworld

  Tags: mobile web, mobile marketing, flash

• QR Codes Foster Quick Donations and Build Trustability - Think customers: The 1to1 Blog

  Tags: qr codes, mobile web, mobile marketing, example, QR, donation

  • New England Organ Bank, which operates under Donate Life New England, a division of Donate Life America, has developed a new strategy that will include putting QR codes on future printed materials. By scanning the code, users will be directed to a mobile-friendly version of the donor form. Those who wish to register as organ donors can sign up quickly and efficiently with a straightforward, single-page form that makes giving the gift of life as easy as taking a breath.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/18/2012

• 4 Mobile Marketing Trends to Watch

  QR codes have reported the largest growth (

  Tags: mobile web, mobile marketing, qr codes, tips, data

  • - By Michael Comins
  • QR codes have reported the largest growth (63%) in the past six months. Activation through mobile can be a great opportunity to extend the conversation from a traditional medium and represents a tracking mechanism. However, it is only as good as the content provided; it needs to be done at the right time with the right content, providing value to the consumer.
  • visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS).
  • According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.

• 24% Of Consumers Are Using QR Codes

  Tags: qr codes, mobile web, mobile marketing, data

  • As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.

• Back to basics: Lessons learned from the mobile Web - Luxury Daily - Columns

  Tags: mobile web, mobile marketing, tips

  • Break down complexes processes into manageable chunks.
  • Start with the problem, not the solution.
  • Allow users to get in, out, and on with their lives.
  • Begin by writing down everything that you think you want your mobile site or app to accomplish, and then prioritize the top two or three tasks. And do not waver from that list.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/17/2012

• QR codes forecasted to bring proximity-based action oriented marketing to $2.3 billion in 4 years - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, tips

  • Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016.
  • According to the report’s author, Peter Crocker, “QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012.”

• 4 Example QR Code Landing Page Strategies | Business 2 Community

  Tags: qr codes, mobile web, mobile marketing, example

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/14/2012

• Top 5 Tools to Better Time Your Tweets

  Tags: social media marketing, tips, products, mobile marketing

• When is the Best Time to Tweet? | Knowledge Enthusiast

  Tags: social media marketing, tips, products, mobile web, mobile marketing

• How to Clean Up Your Cleanup When Dealing with Social Media | Social Media Today

  How to Clean Up Your Cleanup When Dealing with Social Media

  Tags: social media marketing, mobile web, cleanup, tips

  • - By Michael Comins
  • Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.

  • Consider some of the ways that a social media crisis plan could go wrong:   

    • Two people from the company issue apologies through different mediums without talking with one another. This could cause miscommunication and one may promise something that the other did not. Worse yet, the two parties could promote conflicting ideas.
    • The crisis plan may have been set into motion too late. If a member of a company is not very active on social media, he/she could potentially not hear of the crisis until a few days later.
    • The crisis plan may be set for something less serious. If the crisis is serious to the company, yet it not treated that way, people could get very upset.
  • Step #1: Communicate with everyone in the company about who is going to be the spokesperson for both mishaps.
  • Step #2: Discuss how you plan to solve both crises.
  • Step #3: Go out and solve both crises simultaneously. Put more emphasis on the initial problem than the one that you directly created.
  • Step #4: Create a social media crises plan so this does not happen again.
  • Step #5: Let the entire company know your new plan.

• Digital Tools Boost In-Store Service - Direct Internet Catalogue - Retail - WWD.com

  Tags: qr codes, mobile web, mobile marketing, example

  • With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.
  • QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.

• Intuit announces acquisition of AisleBuyer to boost its mobile commerce offerings - QR Code Press | QR Code Press

  Tags: mobile web, mobile marketing, example

• [Infographic] The Future of Social Mobile Communications in the Enterprise

  Tags: mobile web, social media marketing, mobile marketing

  • The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.

    
    
    

• Ed Nash: Is Your Company Late to the Mobile Party? - WSJ.com

  Tags: mobile web, mobile marketing

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/13/2012

• ScanLife enters tech spat with logo-centric QR codesGoMo News

  Tags: qr codes

  • ScanLife is calling this new offering a Designer Code mobile barcode service.
  • It claims this, “allows those creating 2D codes, like QR codes, the ability to select from a number of different colour schemes and include images like a brand logo within the code’s design.”

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/12/2012

• Social Media – Some Time Saving Tips for Execs | Business 2 Community

  Tags: social media, mobile web, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/11/2012

• How to use QR codes effectively to connect online with offline | Econsultancy

  Tags: qr codes, mobile web, mobile marketing, tips

• Use of QR codes increases - Special Sections - ReviewJournal.com

  Tags: qr codes, mobile web, mobile marketing, data

  • The No. 1 reason users will scan a QR code is to get a discount or a coupon.
  • Twenty-eight percent of Zillow's weekend traffic is coming from a mobile device
  • Twenty-two percent of Fortune 500 companies are using QR codes.
  • 70 percent of QR consumers are between ages of 25 and 55."
  • If you receive zero scans in a month, there is probably a problem with the scan ability of your code.

• 6 Social Media Marketing Tips to Get You Started

  Tags: social media marketing, mobile web, mobile marketing, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/10/2012

• Social Media Playbook: Everything Your Company Needs to Know to Succeed on the Social Web

  Tags: no_tag

• The Digital Frontier: Exploring Social Media Opportunities

  Tags: social media, mobile web, mobile marketing, tips

• Qrickit wants to pay consumers to scan QR codes - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, tips

  • Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.
  • The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.

• Radian6 Monitoring and Engagement Playbook

  Radian6 shares their own processes for engaging in the online world with their Social Media Monitoring and Engagement Playbook.

  Tags: no_tag

  • - By Michael Comins

• How to Create Your Own Social Media Playbook

  Tags: social media, mobile web, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/07/2012

• Study shows that consumers are eager for mobile coupons, but few receive them - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing

  • These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.
  • 55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.

• Improving QR code scans | Labels and Labeling

  Tags: qr codes, mobile web, mobile marketing, tips

  • 1. Provide instructions near the QR Code
  • 2. Give people an incentive
  • 4. Shorten the destination URL
  • 3. Educate your audience ahead of time
  • If a friend used the link to buy a Verizon mobile, the original customer won a smart phone. The company gained a 35,000 dollars return on a 1,000 dollar investment and greatly increased brand awareness.
  • At the moment QR codes are still a novelty. But as we become accustomed to seeing them on increasing numbers of products, brands need to do more to ensure they have an impact.

• The Shocking Truth About QR Code Use « iMediaConnection Blog

  Tags: qr codes, mobile web, mobile marketing, data

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.