MobileWeb2Go Recommended Reading 05/30/2012

• 50 fantastic tools for responsive web design | Feature | .net magazine

  Tags: Responsive Web Design

• Responsive Web Design: 50 Examples and Best Practices - DesignModo

  Tags: Responsive Web Design, example, mobile web, mobile marketing

• Mobile Optimization: 6 Ways To Prepare Your Site For Web 3.0 | Business 2 Community

  Tags: mobile web, mobile marketing, mobile websites, Responsive Web Design

  • 1. Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.
  • • Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.
  • Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.
  • Make sure your images are high-resolution. Until recently, it wasn’t difficult to get away with using low-quality images on your website. Unfortunately, these kind of images look bad on mobile screens, so they’ll have to go.
  • Simplify your site design. Generally, simple and easy-to-navigate websites do much better with mobile devices. If you’re undergoing a site redesign, consider keeping it simple.
  • Don’t bother with flash. Apple products like the iPhone and iPad don’t support flash. If you’re using flash on your website, you’re not reaching your full audience.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 05/22/2012

• How Search, Social Media and Content Accelerate Your Business | Social Media Examiner

  Tags: social media marketing, mob, mobile web, mobile marketing, SEO, search

• 3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner

  Tags: social media marketing, mobile web, mobile marketing, example, SoLoMo

• ScanLife to show the effectiveness of QR codes in marketing - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data

  • Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.
  • Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.

• U.S. magazines show resounding favor for QR codes - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data, magazines

  • 99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.

• 4 Ways Marketers Can Keep QR Codes From Dying - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data

  • As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
  • First, businesses need to have offers that are QR code-specific.
  • Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.
  • Third, put QR codes in places that smart phone users will see. Remember that 100% of QR codes are scanned by smart phones.
  • Fourth, sometimes marketers make it too difficult on themselves. They try to force a type of engagement they want.
  • When someone scans a QR code it should automatically call your business. (This helps businesses too because phone calls produce substantially higher close rates than web visits).

• QR codes help some smartphone shoppers to make their decisions and purchases - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data, Nielson

  • Nielsen found that – not terribly shockingly – the way in which the smartphones were being used and whether QR codes were scanned had a great deal to do with what the person was hoping to buy and where he or she was shopping.

    
    

  • the most popular place for mobile shoppers to use digital coupons was in grocery stores.
  • 41 percent said that they’d used their devices for those discounts at grocery stores, while another 41 percent said that they’d used them in department stores, and 39 percent said that they had redeemed coupons with their smartphones at clothing stores.

• Scanbuy report shows that QR codes are growing in popularity - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data, scanbuy

  • This is an increase of 157% over last year when QR codes were still fighting for their place in the mobile marketing industry.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 05/16/2012

• Online Marketing in 2012 – What You Need To Know [Infographic] « « Prestige Marketing Inc. Blog Prestige Marketing Inc. Blog

  Tags: mobile web, mobile marketing, infographic

  • # Mobile searches increased by 400% in 2011.

    
    

    # 70% of all social networkers are also online shoppers.

    
    

    # Over 50% of ecommerce store visits occur when consumers are logged onto Facebook.

    
    

    # 68% of businesses plan to integrate social media marketing with their e-mail marketing.

    
    

    # Conversion rates are 105% higher for consumers that interact with ratings and reviews.

• % of Mobile Web Traffic Growing Past Half in Some Places | Wireless And Mobile News

  Tags: mobile web, data, mobile marketing

  • While 7.96% of US Web traffic is mobile, in some countries mobile web accounts for over 50% of web traffic.

• Small business growth is still driven by mobile commerce and marketing - QR Code Press | QR Code Press

  Tags: mobile web, mobile marketing, qr codes, data, social media marketing

  • mong the 500 owners of small businesses who were respondents in the survey, 14 percent have a mobile website that is unique from their standard site. From that group, 84 percent stated that “they have seen an increase in new business activity due to their mobile marketing efforts.”

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 05/10/2012

• Review roundup: QR code readers review - All About Symbian

  Tags: qr codes, readers, review, data

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 05/09/2012

• Blog Ideas for Small Business | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, blog, tips

  • Lists
  • How-to
  • Photos or videos
  • Stories
  • Contests
  • Podcasts
  • Guest blogging

• 12 Key Social Media Takeaways from Top Social Media Experts | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • 1.Act
  • 2. It’s not about creating accounts, It’s what you do with them
  • 3.Collaboration is necessary for Social Media success
  • 4. Life is not about being liked it’s about being effective
  • 5. Content Isn’t Great Until It’s Shared
  • 6. Twitter Golden rule – Give before you get
  • 7. Figure Out Your Customer’s Dream & Sell them
  • 8. For small business owners, Word Of Mouth Starts With You
  • 9. Our networks are our most important assets
  • 10. Online Video can help captivate, engage, and stimulate your audience
  • 11. What can be found, can be optimized
  • 12. You cannot qualify a gain without the ability to measure it

• QR Codes Are Useless Eye Candy Unless You Add Strategic Intelligence Behind Them - Business Insider

  48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.

  Tags: qr codes, mobile web, mobile marketing, data

  • - By Michael Comins
  • 48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.

• Why I Follow Whole Foods | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, crisis, management

  • These local accounts allow Whole Foods to take a more targeted marketing approach, reaching out to local customers and answering specific questions.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 05/08/2012

• Survey: New U.S. Smartphone Growth by Age and Income | Nielsen Wire

  Tags: mobile web, mobile marketing, data, smartphone

  • While overall smartphone penetration stood at 48 percent in January, those in the 25-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months chose a smartphone. Among those who chose a device in the last three months, more than half of those under 65 had chosen a smartphone.

• 46% of American adults now own a smartphone of some kind, up from 35% in May 2011; Smartphone owners now outnumber users of more basic phones | Pew Internet & American Life Project

  Tags: mobile web, mobile marketing, data, qr codes, smartphones

  • Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions:

    
    
    • 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011
    • 49% of cell owners say that their phone operates on a smartphone platform common to the US market,¹ up from 39% in May 2011

• Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US | Nielsen Wire

  Tags: mobile web, mobile marketing, smartphones, qr codes, data

• The Digital Revolution: A Look Through the Marketer's Lens

  Tags: mobile web, mobile marketing, smartphones, data

• Our Mobile Planet: Global Smartphone Users

  Tags: mobile web, mobile marketing, data, smartphones

• How to Adapt to the New World of Social Business | Social Media Examiner

  Tags: social media marketing, mobile web, mobile marketing, data

  • #1: Youth quake

  • • 70% of Millennials feel that once they find a company or product they like, they will keep coming back
    • 58% are willing to share more personal information with trusted brands
    • 86% will share their brand preference online
    • Nearly 20% of Millennials attended a brand-sponsored event in the last 30 days
    • Of those who attended, 65% purchased the featured product
  • #2: An Audience With an Audience of Audiences
  • #3: The Co-creation of Brands
  • #4: Digital Influence and Social Capital

• 5 Blog Commenting Tips for Link Building | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry.

• Social Media Time-Saving Tips for SME's | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, tips

  • it is important to drill down to where you have a presence, what you do on there are why rather than rashly signing up to every site going and leaving them lacklustre.  Taking a step back to research and consider where your customers are hanging out online and and what strategy you can employ to reach them is essential.
  • GREEN - the one where your customers hang out most, and makes most sense to your marketing strategy.  Green = Go! This is the site you should start with. Commit some time to updating it regularly, and read around how other businesses are using this channel for marketing.
    AMBER - these are the social media tools that could add value to your marketing, but should be considered as your business progresses and you find you have some extra time to commit.
    RED - Avoid these at start-up stage. These may be sites you could justify to yourself using as marketing tools, but they are not an immediate priority. Ditch them for now and put them in your business plan under 'growth strategy'.
  • Finding Content at Your Fingertips - Google Alerts is absolutely your best friend for narrowing down hours of thinking through "what on earth can I post about".

• The Truth About Pinterest for Your Small Business - Business Insider

  Tags: social media marketing, mobile web, mobile marketing, pinterest

• Ten interesting digital stats we've seen this week | Econsultancy

  Tags: qr codes, mobile web, mobile marketing, data

• Lessons from the Top 5 Mobile Commerce QR Code Campaigns of Q1 2012 | Business 2 Community

  Tags: mobile web, mobile marketing, qr codes, tips

  • Mobile-Optimized Websites:
  • Calls to Action:
  • Integration With Print, Outdoor and Event Promotions:
  • Planning for the Customer’s Situation:
  • Scanners Become Buyers:

• Report: The Power of the African-American Consumer | Nielsen Wire

  September 22, 2011

  Tags: mobile web, mobile marketing, data

  • - By Michael Comins
  • 33% of all African-Americans own a smartphone.

• The Rise of Generation-C…and What to Do About It | Social Media Today

  Tags: social media marketing, mobile web, mobile marketing, data, tips

• Study underlines the importance of mobile commerce to shoppers - QR Code Press | QR Code Press

  Tags: mobile web, mobile marketing, data

  • It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.
  • Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 05/05/2012

• Mobile web use rising across all demographics in the U.S. : News :: Brafton

  Tags: mobile web, mobile marketing, data

  • eMarketer said that 29.7 percent of Americans were accessing the mobile web regularly. Compared to the 20.2 percent at the end of 2010, this is substantial growth. Moreover, early predictions for 2012 suggest more than 36 percent of Americans.

• 5 Tips For Handling Complaints On Social Media - Smb - Business/E-Business - Informationweek

  Tags: social media marketing, tips

  • 1. Use Technology Tools To Listen And Learn
  • 2. Be Prepared And Set Expectations You Can Live Up To
  • 3. Decide Who You're Going To Respond To--And Who You Can Ignore
  • 4. Don't Forget You're Still Dealing With People
  • 5. Move Irate Customers To A Different Channel

• Six QR code campaigns that actually worked | Econsultancy

  Tags: qr codes, mobile web, mobile marketing, example

• Most Websites Need to be Rebuilt for Mobile Browsers - Houston Chronicle

  Tags: mobile web, mobile marketing, data

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.