4 Mobile Marketing Trends to Watch
QR codes have reported the largest growth (
- - By Michael Comins
- QR codes have reported the largest growth (63%) in the past six months. Activation through mobile can be a great opportunity to extend the conversation from a traditional medium and represents a tracking mechanism. However, it is only as good as the content provided; it needs to be done at the right time with the right content, providing value to the consumer.
- visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS).
- According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.
24% Of Consumers Are Using QR Codes
- As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.
Back to basics: Lessons learned from the mobile Web - Luxury Daily - Columns
- Break down complexes processes into manageable chunks.
- Start with the problem, not the solution.
- Allow users to get in, out, and on with their lives.
- Begin by writing down everything that you think you want your mobile site or app to accomplish, and then prioritize the top two or three tasks. And do not waver from that list.
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