Thursday, March 8, 2012
Wednesday, March 7, 2012
MobileWeb2Go Recommended Reading 03/07/2012
Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]
Johnny Rockets’ QR Code Marketing Campaign | Business 2 Community
- When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.
- They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
Tuesday, March 6, 2012
MobileWeb2Go Recommended Reading 03/06/2012
Mobile Web Traffic Spikes 35% In One Year
- mobile web traffic has risen as much as 35% since July 2011.
- mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.
- PCs still holding on to 89.45% of all traffic
Competitrack report shows QR codes’ rise to stardom in 2011 | QR Code Press
- The report found that of all the 2D barcodes currently available, QR codes is the most popular, accounting for 87% of all marketing campaigns investigated by the firm. Microsoft tags were second, accounting for only 10% of campaigns.
- The report also found that 40% of the codes used by companies directed consumers either to the company’s homepage or a commerce-oriented website.
Mobile outstripping big screen for on-the-go web users | News | Rapid TV News
- The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.
- Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
Friday, March 2, 2012
MobileWeb2Go Recommended Reading 03/02/2012
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
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