MobileWeb2Go Recommended Reading 12/16/2011

• You can't get away with a bad mobile experience anymore - O'Reilly Radar

  Tags: mobile web, mobile marketing

  • We talk about "the web" and "the mobile web" as if the two are different, but they aren't.
  • The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/15/2011

• Microsoft Releases New All-In-One Tag, QR And NFC Reader @PSFK

  Tags: qr codes, mobile web, mobile marketing

  • Microsoft recently launched their updated, all-in-one, QR Code and Tag reader, that also has the ability to interact with NFC (Near Field Communication) technology.
  • The new Microsoft Tag app can not only scan QR codes and Tags but it also can read Near Field Communication triggers too.

• Mobile Commerce - Microsoft opens its 2-D bar code system to rival QR codes - Internet Retailer

  Tags: qr codes, mobile web, mobile marketing

• Ten steps for a successful QR code campaign - The Globe and Mail

  Ten steps for a successful QR code campaign

  Tags: qr codes, mobile web, mobile marketing, tips

  • - By Michael Comins
  • 1. Give consumers a compelling reason to scan it.
  • 2. Make sure you have a mobile friendly website.
  • 3. The code must be readable with a variety of phones.
  • 4. Use a URL shortener.
  • 5. Make sure the code can be tracked.

• 5 Reasons Why Companies Should Optimise Their Mobile Website in 2012

  Tags: mobile web, mobile marketing, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/13/2011

• 5 Practical Ways to Incorporate QR Codes into Your Marketing Plan | Advertising and Marketing Plans | How QR Codes Work | Business News Daily

  Tags: qr codes, mobile web, mobile marketing, tips

  • Start with your business card.
  • Be creative.
  • Offer an incentive.
  • Keep QR codes organized.
  • Link QR codes to unique content.

• 4 Ways Your Phone Could Change How You Travel in 2012

  Tags: augmented reality, mobile web, mobile marketing, example

• Best of 2011: Glossary of 20 Industry Buzz Words and New Concepts | BizBash

  Tags: mobile web, mobile marketing, augmented reality, social media marketing, qr codes

• How Starbucks Blends Marketing And Tech - Mobility - Mobile business - Informationweek

  Tags: augmented reality, mobile web, mobile marketing, example

  • In July Wheeler's team came up with an idea to do an augmented reality app for the holiday season. By pointing an iPhone or Android smartphone camera at one of the company's red holiday cups, a character on the phone would appear to ski, run, or move in some way on the cup, bridging the digital and physical worlds.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/09/2011

• The mobile web in numbers | Royal Pingdom

  Tags: mobile web, mobile marketing, data

• Mobile Devices Have Eclipsed the Desktop Experience; Get Over It | ClickZ

  Tags: mobile web, mobile marketing

• Welcome to a virtual reality | printweek.com | Latest Print Industry News, Jobs, Features, Product Reviews, Used Printing and Packaging Machinery

  Tags: augmented reality, mobile web, mobile marketing

  • even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.
  • Near-field communication
  • Augmented reality
  •  iQR Codes
  • Digital watermarking

• See the world like a cyborg - The National

  Tags: augmented reality, mobile web, mobile marketing, example

  • Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/08/2011

• QR Codes Getting More Use in Magazines | Adweek

  Tags: qr codes, mobile web, mobile marketing, data

  • From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010.
  • And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile barcode, five percent took a picture of it with their cell phones.
  • By comparison, 14 percent who saw an ad visited the advertiser's website

• New York's Commuters Can Shop Toys R Us Via QR Code - MarketingVOX

  Tags: qr codes, mobile web, mobile marketing, example

  • New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web porta

• SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcode -- NEW YORK, Dec. 6, 2011 /PRNewswire/ --

  Tags: qr codes, mobile web, mobile marketing, example

  • SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign.  Commemorating the brand's 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.
  • This celebratory campaign allowed readers to scan-to-win everything from an exercise bike to their favorite mascara, as well as other SHAPE picks featured on the pages of the magazine.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/07/2011

• Cell Phone News and Reviews - IntoMobile

  Tags: no_tag

• Make the most of your mobile Web site | ZDNet

  Tags: mobile web, mobile marketing, tips

  • 
    
    
    
    1. Don’t include EVERYTHING on your mobile site. That means if you have 15 different pages on your main site, it might only be three or four series for the mobile version.
    2. Make it really easy to find the phone number and physical address. It is surprising how hard it is to find address and phone number information on many Web sites.
    3. Avoid unnecessary graphics that make the site slower to load.

• Small Businesses Plan for 2012

  Tags: mobile web, mobile marketing, qr codes, social media marketing, tips

  • 2. If you're not embracing social media, get in the game.
  • 5. Be mobile.
  • 6. QR Codes explode
  • According to a snapshot survey taken by Tealeaf after the Thanksgiving shopping rush, Twitter conversations about mobile shopping with the top 35 mobile retailers increased by 217%, on average, on Black Friday.
  • 9. Buying locally continues to gain ground

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/06/2011

• MediaPost Publications M-Commerce To Hit $6.7B In 2011 12/02/2011

  Tags: mobile web, mobile marketing, data

  • Mobile commerce will nearly double to $6.7 billion this year -- fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. The market research firm estimates m-commerce sales will leap another 73% in 2012 to $11.6 billion.
  • “Mobile commerce is growing at a fast clip -- and it’s acting as an engine of overall e-commerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau,
  • EMarketer forecasts that 37.5 million U.S. consumers ages 14 and over will make at least one purchase on their mobile phone next year, up from 26.8 million this year. Nearly all those buying via mobile will be smartphone owners, at 97% in 2012.

• App firm reveals 240% rise in QR Code scanning - Mobile Marketing - BizReport

  Tags: qr codes, mobile web, mobile marketing, data

  • Use of NeoMedia's NeoReader barcode scanning app jumped more than 240% on Black Friday compared to last year, according to a recent press release from the firm.
  • "Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and on-the-go, but also to purchase," said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc.

• 5 Great QR Code Campaigns - Technorati Advertising

  Tags: qr codes, mobile web, mobile marketing, example

  • 1) Tesco in South Korea
  • Mytoys.de:
  • 3) Chili's
  • 4) Starbucks and Lady Gaga
  • 5) JC Penny

• Don't Have A Mobile Site? You're Late. Not Using HTML5? You're Behind. The Answer? FoneFrame!

  Tags: mobile web, mobile marketing

• Holiday Retail Survey Shows Mobile Phones Will be Workhorses of the Shopping Season - MarketWatch

  Tags: mobile web, mobile marketing, data

  • The holiday shopping season has officially begun, and a new survey has revealed that shoppers are going mobile to find the perfect gifts for their friends and loved ones.

  • More than half of respondents report they are making purchases using their mobile devices, and nearly a quarter have used mobile devices in the past to purchase holiday gifts. The results also show that during the holiday season:
    
    
    

    
    

    
    
            
              --  56 percent of respondents had made a purchase from their mobile phone;
              --  58 percent of respondents will use their mobile phone to compare prices
                  while shopping;
              --  48 percent will use their mobile phone to find store locations that
                  carry the products they seek;
              --  90 percent of those who had made a mobile purchase said that convenience
                  was a major factor, and 47 percent said ease of use was a primary reason
                  they had made a purchase.

• Mobile giving grows up - Computerworld

  Tags: mobile web, mobile marketing, example

  • The earthquake that devastated Haiti nearly two years ago was followed by a massive relief effort that was supported in part by millions of dollars in donations by people who used mobile phones to text $5 or $10 to disaster aid groups.

• comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones | Mobile Marketing Watch

  Tags: mobile web, mobile marketing, data

  • According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.
  • Mobile Web browsers were used by 44% of subscribers — up 2.9%

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/02/2011

• MediaPost Publications NFC To Eclipse QR Codes 12/01/2011

  Tags: qr codes, mobile web, mobile marketing, NFC

  • A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.
  • These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.
  • The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?
  • While NFC will do away with many QR code limitations, it will not entirely eliminate the role of codes. The use of QR codes in magazines, for instance, is unlikely to be killed off by NFC -- at least within the next few years.

• QR codes offer new realm of possibilities

  Tags: qr codes, mobile web, mobile marketing, example

  • "We just started using them," explained Abby Suiter, practice manager for Daniel Island Animal Hospital. "…It’s all about clicking a link, so you don’t have to type in an address. You just scan it."
  • "We are using QR codes to try to get information out to potential patients and anyone who is interested in orthodontics as efficiently as possible," added Dr. Michael Zetz of Daniel Island-based Crescent Moon Orthodontics. "QR codes give you a way to give somebody information or access to information really easily."
  • Both Suiter and Zetz say they have added QR codes in their practice exam rooms, so patient families can literally tap into additional, relevant information while waiting.
  • "You can generate a unique QR code for each (web) page you want to direct them to," said Suiter, who is using QR codes in the office currently to promote their new website. "You can put in whatever you want."
  • "All of a sudden, you’ve engaged the person," Zetz added. "They’re flipping, scrolling, and looking at (your business). Most everybody puts their website in their print ads, and that’s a good thing, but that extra step of reading it and putting it into your computer and then looking it up is harder than ‘oh, there it is!’ You’re removing that step…The QR code sort of bridges the gap a little bit from a marketing standpoint. "
  • "You can only put so much in a print ad, and you hope somebody reads it and takes home one thing from it. But if they stop and scan a QR code, a lot more information is immediately available and you get a lot better feel for what’s going on."
  • Delta Pharmacy on Daniel Island is yet another business utilizing QR portals to better serve current and future customers. According to company representative John Joe Salazar, about 400 people have downloaded the app to access Delta’s unique QR code.
  • "The culture of the day is definitely inundated with mobile technology," said Salazar. "From ages 8 – 88, people seem to be ever busy with conversing, texting, emailing or just doodling on those little mobile devices we call ‘cells.’ This technology is only going to increase and here at Delta we wanted to stay ahead of the game."
  • A custom QR code enables Delta customers to easily order prescriptions and access store data, added Salazar. They currently post the code on their website, retail bags, and other printed materials. Delivery trucks and personalized water bottles with QR labels are also in the works, he said. The Daniel Island Animal Hospital also plans to add more access via QR codes in the future, such as linking users to blog topics of interest.
  • "We can put them on flyers for any property and have a direct link to the property on our website," said Jennings. "They are easy to create, easy to use, and are just a faster medium of getting people to our website for the information they need."

• Small-business owners delve into QR codes — Maine Business — Bangor Daily News

  Tags: qr codes, mobile web, mobile marketing, example

  • “QR codes are perfect at bridging the offline with online,” Hodges said at a free seminar for small-business owners on Wednesday. “These are a mystery to some and old hat to others, but it’s basically a bar code to the Internet.”
  • Libby Schrum, who is the owner of a start-up furniture-making company in Camden said QR codes will be especially helpful to her because she has no storefront and relies on Web traffic to her site for sales.

• “Internet Business How To” Offers Free QR Code Guides and Beta Test for QR Code Generator Software - Press Release - Digital Journal

  Tags: qr codes, mobile web, mobile marketing, mistakes

  • 5 Common mistakes business owners make when using QR Codes and how to avoid them
  • 1.    Not having a clearly defined campaign strategy.
  • 2.    Not testing QR Codes
  • 3.    Not having mobile-friendly website or landing page.
  • 4.    Not implementing a tracking system
  • 5.    Using long urls

• Use QR Codes to Elevate Your Direct Mail Campaigns | Business 2 Community

  Tags: qr codes, mobile web, mobile marketing, tips

  • Here are some best practices for maximizing the return on your QR code direct mail initiative:
  • Ensure that QR codes link to Web pages that are optimized for mobile devices
  • Provide online content that adds value for the targeted consumer and makes it worth their while to scan the code.
  • Personalized direct marketing gets higher response rates, and QR codes can be embedded with a personalized URL (PURL).
  • Pre-populate data fields on a microsite to make it easier for the consumer to opt-in to receive an e-newsletter or other materials tailored to their interests.
  • Make the QR code on a mailing piece prominent, and include brief instructions with it on where and how to download a QR code reader application.
  • Test the code to ensure it works before the mailing goes out.

• Digby Retail Partners See Up To 600% Increase in Black Friday and Cyber Monday Multichannel Mobile Commerce Sales - MarketWatch

  Tags: mobile web, mobile marketing, data

  • --
    "Mobile Commerce Sales" increased up to 684% with the average being
    204%
  • --
    "Store Locator Visits" increased as much as 2,042% with the average
    being 1,506%
  • --
    "Average Order Value" was as high as $228 with the average being $102
  • --
    "Unique Visitors" increased as much as 218% with the average being 147%
  • More and more, consumers are becoming comfortable using retailers'
    mobile optimized websites and rich apps for iPhone, Android and
    BlackBerry devices. It makes it easy for them to search, browse and buy,
    to find the closest retail location and also when in the store to scan
    products to see product details, ratings and reviews, and product
    videos.
  • PayPal predicted that 67% percent of consumers plan to make a
    purchase via mobile this holiday season.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/30/2011

• College Students Cold-Shoulder QR Codes

  Tags: qr codes, mobile web, mobile marketing, data

  • Youth marketing agency Archival Youth Marketing have conducted a survey of over 500 students on 24 college campuses across the US to find out what they think about QR Codes. Of the students surveyed 81% owned a smartphone and 80% had previously seen a QR code. 21% of the students successfully scanned a QR Code when shown an example and 75% of the students said they are “Not Likely” to scan a QR code in the future. (The infographic below is reproduced with the express permission of Archival)

• Edmond company creates quick-response codes for medical information | NewsOK.com

  Tags: qr codes, example, mobile marketing, mobile web

  • a silicon bracelet that carries a QR (quick response) code. Emergency responders and health care providers can use a smartphone to scan the QR code, which also can be printed on a necklace or wallet card, and call up the patient's personal website, maintained by Richardson's Edmond-based company.

    The website “basically gives customers the ability to create a profile, and they can choose to show or hide illnesses, medication and emergency contacts

  • The company plans to sell the wristband or necklace for about $10, with a $5 monthly subscription to the website containing the client's medical information, Richardson said.

    Each customer would fill out a template on the company website, then the client can determine how much of that information will be displayed when the code is scanned, Richardson said.

• Internet Marketing Firm, MA Interactive Group, Implements QR Codes Program for Wildfire Restaurants

  Tags: qr codes, mobile web, mobile marketing, example

  • The QR code program works in conjunction with Wildfire’s new mobile site. The codes are used for a variety of purposes and are located in an assortment of locations throughout Wildfires many restaurants in Chicago and it’s surrounding suburbs. Wildfire has placed the QR codes on everything from posters, to tabletops, to windows. The QR codes help Wildfire to endorse any upcoming events and promotions in order to keep customers “in the know” with the ultimate goal of increased customer participation in store events and promotions. The program gives Wildfire an opportunity to to interact with their guests all the while generating buzz for the restaurant and creating a unique experience for the diner.
  • "As the number of people with smartphones continues to escalate, marketing to the mobile customer is becoming increasingly more critical to the marketing mix.

• QropIt hopes to take QR code implementation to the next level : SGEntrepreneurs

  china

  Tags: qr codes, mobile web, mobile marketing, example

  • - By Michael Comins
  • I can also upload an image of the coupon, include location data, and indicate if there’s an expiry date. After I create the QR code, I will be brought to a customized page (see screenshot below) where I can track analytics and download a high-resolution version of the code.

• Seamless Launches Payment Card Killer | Business Wire

  Tags: qr codes, mobile web, mobile marketing, payments

  • The consumer uses his/her mobile phone to scan a simple QR
    code at the cash register terminal. The terminal is connected to
    Seamless' transaction platform and the QR code identifies the cash
    register that the customer is using. Seamless' platform then responds
    with a list of items entered and an amount to be paid. The consumer can
    thereafter pay directly using his/her mobile phone. The transaction
    takes approximately half the time of a standard card payment transaction.
  • The retail and grocery trade sectors currently pay high fees to credit
    card companies in order to use their services. In addition, they are
    required to invest in new card payment terminals every time a new
    standard is introduced. In the US, retailers pay $49 billion each year
    in credit and debit card fees. With Seamless`solution, retailers have a
    chance to halve their current costs.

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MobileWeb2Go Recommended Reading 11/29/2011

• TrendWatch: Why SnapTags are replacing QR codes - iMediaConnection.com

  Tags: qr codes, mobile web, mobile marketing, snaptags

• Customers may shop online while in store – USATODAY.com

  Tags: mobile web, mobile marketing

  • Dissatisfied consumers could quickly move on to competitors at a time digital sales are one of the few bright spots in holiday retailing, Tack says.
  • November and December online sales (excluding travel) are expected to grow 16.8% from last year to $46.7 billion, research company eMarketer says.
  • Nearly half of smartphone and tablet users plan to make holiday purchases with a mobile device this year, according to a study conducted by Ipsos for PayPal.

• A Beginner’s Guide To Setting Goals In Google Analytics

  Tags: no_tag

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/25/2011

• Why mobile payments haven't gone mainstream - CNN.com

  Tags: mobile marketing, NFC

  • Why are U.S. retailers slow to adopt NFC payment technology?

    
    

    One reason is the expense and effort required to install NFC-enabled point-of-sale equipment in stores and to integrate it with merchants' systems.

  • It's a bit of a chicken-and-egg dynamic: Retailers typically don't invest in offering a new payment option until they see widespread consumer demand; but few consumers are likely to prefer a payment option that's not yet widely accepted.
  • Another Open Mobile Summit panelist, PayPal's VP for mobile, David Marcus, made this point: "Today, retailers learn about customers at the least effective time -- just when they're leaving the store. They'd like to know about you when you arrive at the store, so they can customize your shopping experience and treat you properly."

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/24/2011

• Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… | mobiThinking

  Tags: mobile web, mobile marketing, data

  • Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
  • US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music.
    
    3) Mobile searches have quadrupled in the last year, fo
  • The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.
  • Accessed news, sports, weather, search, retail, travel, reference
    
    News and information
    39.5%
    32.2%
    57.6%
    
    Weather reports
    25.2%
    16.4%
    34.7%
    
    Search
    21.4%
    14.9%
    31.5%
    
    Maps
    17.8%
    13.0%
    17.1%
    
    Sports news
    15.8%
    12.0%
    18.2%
    
    Restaurant info
    10.0%
    6.5%
    9.7%
    
    Traffic reports
    8.4%
    7.4%
    14.0%
    
    Classifieds
    7.3%
    4.8%
    3.6%
    
    Retail site
    6.5%
    5.2%
    8.5%
    
    Travel service
    4.4%
    4.6%
    2.9%

• Planet PDF - Embed QR codes in PDFs

  Tags: qr codes, mobile web, mobile marketing

  • QR codes have been misused and overused lately, but the fact remains that they are a great way to link the printed world with the digital one. Once a PDF document is printed, all the functionality of its hyperlinks are lost, but a QR code can bring a print reader right back to the web.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/23/2011

• MediaPost Publications QR Mania: Mobile Codes In Magazines Rise 228% 11/22/2011

  Tags: qr codes, mobile web, mobile marketing, data

  • On a quarterly basis, the number of 2D mobile codes in magazines grew from 252 in Q1 to 1155 in Q3 (up 228%).
  • While there is still some fragmentation in the market among code types used in magazines, QR codes had a 62% share in Q3 compared to 30% using Microsoft Tags, 4% using SpyderLynk SnapTags, and 3% using JagTag solutions. 
  • Among brands leveraging codes in Q3, Revlon led the pack with 37, followed by Cuisinart with 26, Garnier with 25, Delta with 20 and John Frieda with 19. 

• SpyderLynk SnapTags quickly connect consumers with items they've read about - The Denver Post

  Tags: qr codes, mobile web, mobile marketing, snaptags

  • SpyderLynk came up with a simple design — a company logo inside a circle with breaks in it — that consumers can photograph with their mobile phones to connect to online promotions.

• Tips For Building Your Online Business

  Tags: google analytics, mobile web, mobile marketing, tips

  • If you haven’t yet heard of Apple’s Siri, a feature of the iPhone 4S, you may not be aware of how this new technology could transform Search Engine Optimization, especially on the local level.
  • What can the tools of sales 2.0 do for your small business? Well, if you or your sales team are already effective, the Web tools offered by Sales 2.0 will likely make you better. But be warned. These tools will not turn a bad sales team into a good one. Proven techniques must exist behind the technology.
  • Online marketing can be effective even for local business and such a campaign need not be expensive if set up correctly.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/21/2011

• 10 Creative Ways to Use QR Codes at Your Restaurant | Restaurant Supply & Restaurant Equipment Blog

  Tags: qr codes, mobile web, mobile marketing

  • At one point, QR codes were just looked at as cool and fun.  But now, they are proving to be reliable way to share information. 
  • 1. Front Door or Host/Hostess Area:
  • 2. Foursquare:
  • 3. Menus:
  • 4. Pagers or Coasters:
  • 5. Table Roll Stands:
  • 6. Bathrooms:
  • 7. Table or Signage:
  • Put a QR code on the table or on created signage that links to all kinds of things such as your Facebook, Twitter, website, videos, etc. to keep them busy.
  • 8. Check Holders:
  • 9. To-Go Cups or Packaging:
  • 10. Advertising:
  • To help keep things balanced, Central usually puts the link under or around a QR code.

• QR Code Crash Course: Are They Right for Your Business?

  Tags: qr codes, mobile web, mobile marketing

  • Mark Donovan, senior vice president of mobile and senior analyst with comScore, believes that the popularity of QR codes is ramping up because of the increasing popularity of smartphones. “I think that we’re seeing things like QR codes just start to reach critical mass,” said Donovan. “Today, one in three people in the U.S. owns a smartphone. It’s a good and fairly ubiquitous way to reach those people and there’s still some novelty to it, which can be interesting to consumers.”

    
    

  • The main benefit of QR codes is that they make it easy to direct the consumer wherever you want to lead them. Anything businesses can do to engage potential customers will enhance the “stickiness” of that company in a person’s mind. With enough compelling engagement on your part, potential customers just may become lifelong customers.

• The QR Coder's Daily

  Tags: qr codes, mobile web, mobile marketing

• Radio Ink Magazine

  Tags: mobile web, mobile marketing

  • “43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
  • In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
  • For mobile, 2012 is the year of measurability.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/19/2011

• Why Your Non-Profit Needs to Stop Ignoring LinkedIn

  Tags: social media marketing, mobile web, mobile marketing

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/18/2011

• The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting - Convince & Convert

  Tags: social media marketing, tools

• Why Companies Should Invest in Google+ Brand Pages

  Tags: social media marketing, google, tips

• iPad conversion rates twice as high as desktop: stats | Econsultancy

  ***England

  Tags: ipad, mobile web, mobile marketing

• Growth in the sale of smartphones and mobile devices is driving change - NetNewsledger.com

  Canada

  Tags: mobile web, mobile marketing, google analytics

  • - By Michael Comins

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/17/2011

• Facebook Fans Vs. Twitter Followers: Which Are More Valuable? - Forbes.com

  Tags: mobile web, mobile marketing, social media marketing

  • the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).
  • Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends
  • While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.
  • Twitter is often leveraged as a "pull" medium. Followers are likely to initiate conversation, seeking out brands to either compliment or complain.

• 50pc of users access Susan G. Komen mobile site more than once a day - Mobile Marketer - Content

  Tags: mobile web, mobile marketing, nonprofit

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/16/2011

• How Important is Your Facebook Brand Page to Your Social Media Strategy? – The eMarketer Blog

  Tags: social media marketing, mobile web, data

  • According to a survey by DDB Worldwide, 27% of people who have liked a brand on Facebook say they often click that little thumbs-up button, and an additional 49% do it occasionally.
  • Consumers are more willing to interact with branded pages.
  • Interactions with branded pages will be a key metric to watch in 2011.
  • The Like button isn’t just for social media.

• 5 Tips for Optimizing and Integrating Your Social Media Content | ClickZ

  Tags: social media marketing

  • Make it easy to share.
  • Don't assume your name for something should remain its name.
  • Keep an eye on trends.
  • Don't expect to go viral, but be prepared.
  • Optimize and integrate all your digital assets.

• Top 10 Google Analytics Changes of 2011 - by Robbin Steif

  Tags: mobile web, google analytics

• Decoding ROI in Marketing's QR Codes ( - Networking )

  Tags: qr codes

  • Recouping even the typically modest investment needed to deploy a QR code often depends on a few key steps. One is offering those who read the code something they can use. "The codes are a bridge," Strack says. "When the user crosses the bridge, there needs to be something of value." That might be useful information, a coupon or another promotion.
  • Similarly, the site to which the code leads should be developed specifically for mobile phones. A website designed for computer monitors usually is difficult to view on a phone, Pinto notes.
  • Finally, in order to reap the full benefits of a QR code, you want to find some way to gather information from the user, such as an email address, so that you can contact them again. The QR codes and the scanning applications don't capture this information.
  • Done right, QR codes are another tool for reaching clients and customers. "They're not the Holy Grail, but they help us measure the effectiveness of a marketing campaign," says Strack.

• 20M bar code scans recorded in Q3: Scanbuy - Mobile Marketer - Research

  Tags: qr codes, mobile web, mobile marketing, data

  • ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.
  • reveals that more than 20 million scans have been recorded through the quarter. 

• Missed Business for Non-Mobile Ready Websites - PBN.com - Providence Business News

  Tags: mobile web, mobile marketing

  • It is thought by many that mobile marketing may become mandatory for business success. As mobile web usage continues to explode, business owners must realize the advantages to mobile-friendly sites are many.

• The Mobile Revolution: Location | Alister & Paine

  Tags: mobile web, mobile marketing, tips

  • There are two ways to access applications on a mobile device. The first is to simply fire up the mobile Web browser and load a Web application. Existing Web sites are designed for mouse interaction. Mobile interaction is with the finger, thus most Web sites need to be optimized for the mobile Web.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 11/15/2011

• The mobile app is going the way of the CD-ROM: To the dustbin of history | VentureBeat

  Tags: mobile web, apps, forecast, mobile marketing

• QR codes make it easy for buyers to see the inside of the home from their smartphone | wtsp.com

  Tags: qr codes, mobile marketing, mobile web

  • "A person standing at the curb can go through the photos and decide whether this is a home they'd like to see," says Nowicke.

    
    

  • She's one of 30 realtors in the Bay area using QR codes. She says the new technology is the perfect trend for the real estate industry.

• Adobe is killing off Flash for mobile web browsers - The Inquirer

  Tags: mobile web, mobile marketing, Flash

  • The company will instead focus on HTML5 development, which enables web browsers including those on mobile phones to perform essentially the same task as flash but without relying Adobe's proprietary technologies.

• Quick thinking at Salvation Army

  Tags: qr codes, example

• Those Nerdy Bar Codes Are Getting Smarter, More Personal and Popular - Ina Fried - Mobile - AllThingsD

  Tags: qr codes, mobile web, mobile marketing

  • Some 5 percent of Americans — and 15 percent of smartphone owners — have scanned such a code in the last three months, according to new figures due to be released on Monday by Forrester. A year ago, only 1 percent of Americans had been willing or able to do so.
  • codes provide an efficient and cheap means to link the online and offline worlds.
  • Digimarc, are pushing methods for embedding the codes into the page so that they don’t disturb the visual layout. The challenge, though, is that it is harder for readers to know that there is more content available.
  • ScanLife, which tracks such codes, says the number of active users in its system has increased 300 percent from a year ago.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

Forget Gen Y, just call us Gen Mobile | VentureBeat

Forget Gen Y, just call us Gen Mobile | VentureBeat