MobileWeb2Go Recommended Reading 12/16/2011

• You can't get away with a bad mobile experience anymore - O'Reilly Radar

  Tags: mobile web, mobile marketing

  • We talk about "the web" and "the mobile web" as if the two are different, but they aren't.
  • The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/15/2011

• Microsoft Releases New All-In-One Tag, QR And NFC Reader @PSFK

  Tags: qr codes, mobile web, mobile marketing

  • Microsoft recently launched their updated, all-in-one, QR Code and Tag reader, that also has the ability to interact with NFC (Near Field Communication) technology.
  • The new Microsoft Tag app can not only scan QR codes and Tags but it also can read Near Field Communication triggers too.

• Mobile Commerce - Microsoft opens its 2-D bar code system to rival QR codes - Internet Retailer

  Tags: qr codes, mobile web, mobile marketing

• Ten steps for a successful QR code campaign - The Globe and Mail

  Ten steps for a successful QR code campaign

  Tags: qr codes, mobile web, mobile marketing, tips

  • - By Michael Comins
  • 1. Give consumers a compelling reason to scan it.
  • 2. Make sure you have a mobile friendly website.
  • 3. The code must be readable with a variety of phones.
  • 4. Use a URL shortener.
  • 5. Make sure the code can be tracked.

• 5 Reasons Why Companies Should Optimise Their Mobile Website in 2012

  Tags: mobile web, mobile marketing, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/13/2011

• 5 Practical Ways to Incorporate QR Codes into Your Marketing Plan | Advertising and Marketing Plans | How QR Codes Work | Business News Daily

  Tags: qr codes, mobile web, mobile marketing, tips

  • Start with your business card.
  • Be creative.
  • Offer an incentive.
  • Keep QR codes organized.
  • Link QR codes to unique content.

• 4 Ways Your Phone Could Change How You Travel in 2012

  Tags: augmented reality, mobile web, mobile marketing, example

• Best of 2011: Glossary of 20 Industry Buzz Words and New Concepts | BizBash

  Tags: mobile web, mobile marketing, augmented reality, social media marketing, qr codes

• How Starbucks Blends Marketing And Tech - Mobility - Mobile business - Informationweek

  Tags: augmented reality, mobile web, mobile marketing, example

  • In July Wheeler's team came up with an idea to do an augmented reality app for the holiday season. By pointing an iPhone or Android smartphone camera at one of the company's red holiday cups, a character on the phone would appear to ski, run, or move in some way on the cup, bridging the digital and physical worlds.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/09/2011

• The mobile web in numbers | Royal Pingdom

  Tags: mobile web, mobile marketing, data

• Mobile Devices Have Eclipsed the Desktop Experience; Get Over It | ClickZ

  Tags: mobile web, mobile marketing

• Welcome to a virtual reality | printweek.com | Latest Print Industry News, Jobs, Features, Product Reviews, Used Printing and Packaging Machinery

  Tags: augmented reality, mobile web, mobile marketing

  • even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.
  • Near-field communication
  • Augmented reality
  •  iQR Codes
  • Digital watermarking

• See the world like a cyborg - The National

  Tags: augmented reality, mobile web, mobile marketing, example

  • Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/08/2011

• QR Codes Getting More Use in Magazines | Adweek

  Tags: qr codes, mobile web, mobile marketing, data

  • From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010.
  • And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile barcode, five percent took a picture of it with their cell phones.
  • By comparison, 14 percent who saw an ad visited the advertiser's website

• New York's Commuters Can Shop Toys R Us Via QR Code - MarketingVOX

  Tags: qr codes, mobile web, mobile marketing, example

  • New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web porta

• SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcode -- NEW YORK, Dec. 6, 2011 /PRNewswire/ --

  Tags: qr codes, mobile web, mobile marketing, example

  • SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign.  Commemorating the brand's 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.
  • This celebratory campaign allowed readers to scan-to-win everything from an exercise bike to their favorite mascara, as well as other SHAPE picks featured on the pages of the magazine.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/07/2011

• Cell Phone News and Reviews - IntoMobile

  Tags: no_tag

• Make the most of your mobile Web site | ZDNet

  Tags: mobile web, mobile marketing, tips

  • 
    
    
    
    1. Don’t include EVERYTHING on your mobile site. That means if you have 15 different pages on your main site, it might only be three or four series for the mobile version.
    2. Make it really easy to find the phone number and physical address. It is surprising how hard it is to find address and phone number information on many Web sites.
    3. Avoid unnecessary graphics that make the site slower to load.

• Small Businesses Plan for 2012

  Tags: mobile web, mobile marketing, qr codes, social media marketing, tips

  • 2. If you're not embracing social media, get in the game.
  • 5. Be mobile.
  • 6. QR Codes explode
  • According to a snapshot survey taken by Tealeaf after the Thanksgiving shopping rush, Twitter conversations about mobile shopping with the top 35 mobile retailers increased by 217%, on average, on Black Friday.
  • 9. Buying locally continues to gain ground

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/06/2011

• MediaPost Publications M-Commerce To Hit $6.7B In 2011 12/02/2011

  Tags: mobile web, mobile marketing, data

  • Mobile commerce will nearly double to $6.7 billion this year -- fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. The market research firm estimates m-commerce sales will leap another 73% in 2012 to $11.6 billion.
  • “Mobile commerce is growing at a fast clip -- and it’s acting as an engine of overall e-commerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau,
  • EMarketer forecasts that 37.5 million U.S. consumers ages 14 and over will make at least one purchase on their mobile phone next year, up from 26.8 million this year. Nearly all those buying via mobile will be smartphone owners, at 97% in 2012.

• App firm reveals 240% rise in QR Code scanning - Mobile Marketing - BizReport

  Tags: qr codes, mobile web, mobile marketing, data

  • Use of NeoMedia's NeoReader barcode scanning app jumped more than 240% on Black Friday compared to last year, according to a recent press release from the firm.
  • "Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and on-the-go, but also to purchase," said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc.

• 5 Great QR Code Campaigns - Technorati Advertising

  Tags: qr codes, mobile web, mobile marketing, example

  • 1) Tesco in South Korea
  • Mytoys.de:
  • 3) Chili's
  • 4) Starbucks and Lady Gaga
  • 5) JC Penny

• Don't Have A Mobile Site? You're Late. Not Using HTML5? You're Behind. The Answer? FoneFrame!

  Tags: mobile web, mobile marketing

• Holiday Retail Survey Shows Mobile Phones Will be Workhorses of the Shopping Season - MarketWatch

  Tags: mobile web, mobile marketing, data

  • The holiday shopping season has officially begun, and a new survey has revealed that shoppers are going mobile to find the perfect gifts for their friends and loved ones.

  • More than half of respondents report they are making purchases using their mobile devices, and nearly a quarter have used mobile devices in the past to purchase holiday gifts. The results also show that during the holiday season:
    
    
    

    
    

    
    
            
              --  56 percent of respondents had made a purchase from their mobile phone;
              --  58 percent of respondents will use their mobile phone to compare prices
                  while shopping;
              --  48 percent will use their mobile phone to find store locations that
                  carry the products they seek;
              --  90 percent of those who had made a mobile purchase said that convenience
                  was a major factor, and 47 percent said ease of use was a primary reason
                  they had made a purchase.

• Mobile giving grows up - Computerworld

  Tags: mobile web, mobile marketing, example

  • The earthquake that devastated Haiti nearly two years ago was followed by a massive relief effort that was supported in part by millions of dollars in donations by people who used mobile phones to text $5 or $10 to disaster aid groups.

• comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones | Mobile Marketing Watch

  Tags: mobile web, mobile marketing, data

  • According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.
  • Mobile Web browsers were used by 44% of subscribers — up 2.9%

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/02/2011

• MediaPost Publications NFC To Eclipse QR Codes 12/01/2011

  Tags: qr codes, mobile web, mobile marketing, NFC

  • A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.
  • These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.
  • The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?
  • While NFC will do away with many QR code limitations, it will not entirely eliminate the role of codes. The use of QR codes in magazines, for instance, is unlikely to be killed off by NFC -- at least within the next few years.

• QR codes offer new realm of possibilities

  Tags: qr codes, mobile web, mobile marketing, example

  • "We just started using them," explained Abby Suiter, practice manager for Daniel Island Animal Hospital. "…It’s all about clicking a link, so you don’t have to type in an address. You just scan it."
  • "We are using QR codes to try to get information out to potential patients and anyone who is interested in orthodontics as efficiently as possible," added Dr. Michael Zetz of Daniel Island-based Crescent Moon Orthodontics. "QR codes give you a way to give somebody information or access to information really easily."
  • Both Suiter and Zetz say they have added QR codes in their practice exam rooms, so patient families can literally tap into additional, relevant information while waiting.
  • "You can generate a unique QR code for each (web) page you want to direct them to," said Suiter, who is using QR codes in the office currently to promote their new website. "You can put in whatever you want."
  • "All of a sudden, you’ve engaged the person," Zetz added. "They’re flipping, scrolling, and looking at (your business). Most everybody puts their website in their print ads, and that’s a good thing, but that extra step of reading it and putting it into your computer and then looking it up is harder than ‘oh, there it is!’ You’re removing that step…The QR code sort of bridges the gap a little bit from a marketing standpoint. "
  • "You can only put so much in a print ad, and you hope somebody reads it and takes home one thing from it. But if they stop and scan a QR code, a lot more information is immediately available and you get a lot better feel for what’s going on."
  • Delta Pharmacy on Daniel Island is yet another business utilizing QR portals to better serve current and future customers. According to company representative John Joe Salazar, about 400 people have downloaded the app to access Delta’s unique QR code.
  • "The culture of the day is definitely inundated with mobile technology," said Salazar. "From ages 8 – 88, people seem to be ever busy with conversing, texting, emailing or just doodling on those little mobile devices we call ‘cells.’ This technology is only going to increase and here at Delta we wanted to stay ahead of the game."
  • A custom QR code enables Delta customers to easily order prescriptions and access store data, added Salazar. They currently post the code on their website, retail bags, and other printed materials. Delivery trucks and personalized water bottles with QR labels are also in the works, he said. The Daniel Island Animal Hospital also plans to add more access via QR codes in the future, such as linking users to blog topics of interest.
  • "We can put them on flyers for any property and have a direct link to the property on our website," said Jennings. "They are easy to create, easy to use, and are just a faster medium of getting people to our website for the information they need."

• Small-business owners delve into QR codes — Maine Business — Bangor Daily News

  Tags: qr codes, mobile web, mobile marketing, example

  • “QR codes are perfect at bridging the offline with online,” Hodges said at a free seminar for small-business owners on Wednesday. “These are a mystery to some and old hat to others, but it’s basically a bar code to the Internet.”
  • Libby Schrum, who is the owner of a start-up furniture-making company in Camden said QR codes will be especially helpful to her because she has no storefront and relies on Web traffic to her site for sales.

• “Internet Business How To” Offers Free QR Code Guides and Beta Test for QR Code Generator Software - Press Release - Digital Journal

  Tags: qr codes, mobile web, mobile marketing, mistakes

  • 5 Common mistakes business owners make when using QR Codes and how to avoid them
  • 1.    Not having a clearly defined campaign strategy.
  • 2.    Not testing QR Codes
  • 3.    Not having mobile-friendly website or landing page.
  • 4.    Not implementing a tracking system
  • 5.    Using long urls

• Use QR Codes to Elevate Your Direct Mail Campaigns | Business 2 Community

  Tags: qr codes, mobile web, mobile marketing, tips

  • Here are some best practices for maximizing the return on your QR code direct mail initiative:
  • Ensure that QR codes link to Web pages that are optimized for mobile devices
  • Provide online content that adds value for the targeted consumer and makes it worth their while to scan the code.
  • Personalized direct marketing gets higher response rates, and QR codes can be embedded with a personalized URL (PURL).
  • Pre-populate data fields on a microsite to make it easier for the consumer to opt-in to receive an e-newsletter or other materials tailored to their interests.
  • Make the QR code on a mailing piece prominent, and include brief instructions with it on where and how to download a QR code reader application.
  • Test the code to ensure it works before the mailing goes out.

• Digby Retail Partners See Up To 600% Increase in Black Friday and Cyber Monday Multichannel Mobile Commerce Sales - MarketWatch

  Tags: mobile web, mobile marketing, data

  • --
    "Mobile Commerce Sales" increased up to 684% with the average being
    204%
  • --
    "Store Locator Visits" increased as much as 2,042% with the average
    being 1,506%
  • --
    "Average Order Value" was as high as $228 with the average being $102
  • --
    "Unique Visitors" increased as much as 218% with the average being 147%
  • More and more, consumers are becoming comfortable using retailers'
    mobile optimized websites and rich apps for iPhone, Android and
    BlackBerry devices. It makes it easy for them to search, browse and buy,
    to find the closest retail location and also when in the store to scan
    products to see product details, ratings and reviews, and product
    videos.
  • PayPal predicted that 67% percent of consumers plan to make a
    purchase via mobile this holiday season.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.