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Friday, August 31, 2012
LearnSomething Daily is out ! Edition of Friday, Aug. 31, 2012
Thursday, August 30, 2012
LearnSomething Daily is out ! Edition of Thursday, Aug. 30, 2012
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Wednesday, August 29, 2012
Thursday, August 23, 2012
Recommended Reading 08/23/2012
So much for Android's 'full Web experience' | ITWeb
- Adobe Flash is officially no longer available for Android devices. This raises a tough question for Web developers: whether to support Flash at all, and how to migrate a Flash investment for the next-generation of Web users.
- Web developers have responded by moving away from Flash. Since last year, Flash usage on Web sites has declined from 27% to 23%, according to W3Techs. In comparison: Microsoft's Silverlight barely moves the needle with deployment of 0.3%, just above Java's 0.2%. JavaScript is used by over 92% of sites. HTML5 is reportedly in active use on 34% of the top 100 Web sites.
- Adobe is hoping developers and users will adopt the Adobe AIR (“Adobe Integrated Runtime”) format, which extends many of the core Flash technologies in a cross-platform framework for deploying Web applications. AIR is available for Android, iOS, BlackBerry, Windows, OSX, and Linux.
QR codes are important mobile commerce and marketing time savers
QR codes are important mobile commerce and marketing time savers
- - By Michael Comins
Google rolls out new JavaScript benchmarks for the modern and mobile web | VentureBeat
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
Wednesday, August 15, 2012
Recommended Reading 08/15/2012
Top Trends in Mobile Commerce - QR Code Press
- The Mobile Wallet
- Use in Ecommerce
- Coupons are Big Business
- Tablet Use is On the Rise
- Carrier Billing
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
Tuesday, August 14, 2012
Recommended Reading 08/14/2012
Mobile commerce driving ahead through couch commerce
- Mobile devices beginning to replace static devices
QR Codes Are Falling Out Of Fashion, But Web Addresses Still Work - Business Insider
- 53 percent of Americans haven’t ever used a QR code.
- 47 percent of people using QR codes, however, is still a significant amount.
- 71 percent of respondents said that QR codes are “pointless.” 68 percent of this particular demographic said that they’d rather just type in a company’s web address
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
Friday, August 10, 2012
Recommended Reading 08/10/2012
ScanLife Q2 2012 Trend Report Infographic
- The gender split (69% male, 31% female) and the OS split (53% Android, 43% iOS, 4% other) are slightly surprising.
Augmented reality becoming more meaningful, study shows
- Study suggests that practical augmented reality will become more prominent in the near future
- Wearable augmented reality systems may be more inline with the wants of consumers
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
Thursday, August 9, 2012
Recommended Reading 08/09/2012
Why QR Codes Don't Work - Forbes
- Giving the consumer an option to scan a QR code which leads them to a website that is not optimized for the device they use to scan it is like sending someone with a broken arm in to get a full-body physical. People use QR codes to take action directly, so don’t make them jump through hoops, pinching, zooming and navigating through a messy desktop site. Give them what they want: a mobile experience.
- the QR codes that perform far better are the ones that offer consumers a benefit for scanning. This means providing a discount, special offer or inclusion in some sort of exclusive program in order to provide customers a return on investment for their time. Of course, clever marketers can find plenty of ways to provide a reward for scanning while still integrating plenty of branding as well.
QR codes can play an important role in consumer trust
- Unfortunately, many of the consumers find that even when they do know what QR codes are and they use their mobile devices to scan them, they rapidly discover that the mobile marketers didn’t take the time to make the scan worthwhile. For example, if all the code does is direct the user to the homepage of a website, there will be a far poorer response than if scanning the code allows the smartphone owner to gain access to an exclusive discount coupon.
- Among the main problems are that while they have become highly popular among companies, many consumers still haven’t figured out what they are. This is a slow learning process that is catching on, but that hasn’t included the majority of smartphone users quite yet.
Avoiding Mobile Marketing Mistakes - Lesson 1 - Forbes
- Provide a meaningful call to action.
- Make the interaction worthwhile.
Mobile Web vs. Apps: Five Reasons Web Wins | TSNN Trade Show News
- 1. Immediacy
- 2. Compatibility
- 3. Find-ability – Mobile sites can be found easier
- 4. Upgrade-ability – Mobile sites can be updated instantly.
- 5. Share-ability
Smartphone Users Deal With Glitches | Akgulian
- The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.
- The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.
Should we Build a Mobile App, or a Mobile Website? | Business 2 Community
Mobile commerce will represent nearly a quarter of online revenue by 2017
- he latest ABI Research report has shown that mobile commerce will make up about 24.4 percent of all of the online revenue by the close of 2017.
- Last year, the size of the mobile commerce marketplace doubled, reaching $65.6 billion.
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
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