MobileWeb2Go Recommended Reading 02/28/2012

• Augmented Reality Already Is the Next Big Thing | Blogs | ITBusinessEdge.com

  Tags: augmented reality, mobile web, mobile marketing

  • AR focuses on superimposing information on a still or moving image. The possibilities are virtually limitless.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 02/24/2012

• Common mobile web design mistakes | Webdesigner Depot

  Tags: mobile web, mobile marketing, tips, web design

  • Not accounting for device width
  • Making users fill out long forms
  • Not reconsidering content
  • Eliminating content and functionality for no reason
  • Forgetting the size and limitations of a finger
  • Long page-load times: Heavy image files
  • Long page-load times: Too many images
  • Not taking advantage of CSS3 and HTML5 capabilities
  • Not setting a home screen icon

• BestBuzz: Local Businesses Fall in Love with QR Codes - Houston Chronicle

  Tags: qr codes, mobile web, mobile marketing, example

  • scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses
  • The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.
  • There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 02/23/2012

• 8 Great Ways to Use QR Codes for Marketing

  Tags: qr codes, mobile web, mobile marketing, tips, example

• Along Came Social: 4 Ways To Integrate Social Media Into Your Marketing | Business 2 Community

  Tags: qr codes, mobile web, mobile marketing, example, social media marketing

• Mobile Coupons Get Social, QR-code Friendly - MarketingVOX

  Tags: qr codes, mobile web, mobile marketing, example, walgreens

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 02/15/2012

• How to Crack the QR Code for Mobile Marketing | Entrepreneur.com

  Tags: qr codes, mobile web, mobile marketing, tips

  • Focus on user experience.
  • Know your audience.
  • Have a point.
  • Offer awesome; deliver value.
  • Keep it simple.

• Winn-Dixie brings customers a high tech Valentine’s Day offer using QR codes | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, winn dixie, example

  • Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.
  • “Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 02/08/2012

• ScanLife report shows that QR codes and UPC barcodes are gaining ground with consumers in the U.S. | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data

  • The report also shows that QR codes are most popular amongst men between the ages of 25 and 34. The codes are scanned the most from Android mobile devices, with this platform accounting for 50% of all scans. The iPhone trails behind with 39% of scans.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 02/01/2012

• QR Codes Guide: How to Use Them at Events | BizBash

  Tags: qr codes, mobile web, mobile marketing, tips

  • 1. Define your goal.
  • 2. Optimize for mobile viewing.
  • 3. Size matters.
  • 4. Test the code.
  • 5. Be strategic.
  • 6. What happens to the link?
  • 7. Add a URL.
  • The study found that a mobile user who scanned a QR code during the month was more likely to be male (60.5 percent of the code-scanning audience), between the ages of 18 and 34 (53.4 percent), and have a household income of $100,000 or more (36.1 percent).

• QR Codes and eCommerce

  Tags: qr codes, mobile web, mobile marketing, data

  • 87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps.
  • This would suggest that brands should concentrate on improving the ROI of their mobile site rather than investing in apps offering no obvious advantage to consumers.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.