Preparing for a mobile-first world — Tech News and Analysis
- 1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.
- Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.
- Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.
- Businesses are expected to double their spending on mobile projects by 2015.
- To stay ahead of these challenges, Forrester recommends that companies install a chief mobility officer (CMOO) to help corral, plan and manage all the different mobile apps and initiatives undertaken by a business.
- The CMOO should create a mobile design guide that lays out the goals and practices for a company, focusing on mobile-first design, user experience and rapid, agile development processes. The CMOO will also have to oversee the company’s mobile architecture, looking at which technologies to leverage, how to lead the shift to cloud solutions and manage mobile partners and channels.
Integrated Marketing: 4 Reasons Social Media is Needed | Social Media Today
- Social media helps make it happen by offering the opportunity to create one-to-one relationships. Showing people that you value them helps keep them loyal.
- A community filled with happy customers attracts prospects
- Using good keywords and links in social media posts improves search results.
- Social search often receives higher page rankings than traditional sources.
- Use social media as a relationship building tool so you can reduce service costs and improve loyalty. Sales and profitability will follow.
ViDEO: How to "Be Engaging" | Social Media Today
Stories take us away from what we’re doing, and bring us somewhere else. Stories are humanities currency.
The better the stories you tell, the more interesting you become.
here’s a basic structure that works perfectly for telling almost any story.
1. Exposition: scene and setting
2. Conflict: The problem on which the story is based
3. Rising Action: The journey from conflict to resolution
4. Resolution: The solution to the problem (not always something everyone will be happy about)
5. Denouement: What happens after the resolution
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