7 Surprising Facts About Mobile Shoppers
- 1. Mobile Shopping Doesn’t Equal Mobile Purchasing
- 2. Men Are More Likely To Consult Their Phone
- 3. Mobile Devices Often Trump Computers
- 4. Mobile Phones Hardly Impact Shopping Habits
- 5. The Mobile Experience is Good
- 6. But It Still Needs Some Work
- 7. Touchscreens Are Preferred
11 Tactics to Help Create New Content | Social Media Today
- Ask those who love you the most.
- Look within.
- Leverage your supply chain
- Listen.
- Analyze your analytics.
- Trend tracking
- Curate, aggregate, and annotate
- Reuse, repurpose and recycle.
- Subject matter experts
- Journalists on social media.
- In the news.
Education is key to successful mobile commerce campaigns - QR Code Press | QR Code Press
- However, in the rush to jump on the bandwagon and join in with this critical new channel, they are forgetting to educate their own employees, and it is hurting the efficacy of any efforts that they are making.
- After all, mobile isn’t just new to companies and their marketing campaigns. It’s new to consumers, too. Many of them haven’t had their smartphones for more than a few months, and they’re still discovering what is possible. Though they may have heard of the popular services that businesses are joining by the thousands, these consumers may not yet know how to make them work on their own devices.
- Equally, if QR codes are being posted on advertising, signage, or menus as a part of a mobile commerce campaign, then it is important to make sure that the staff – especially those who will be interacting with the customers that could be using those barcodes – understand what they are and that they can be scanned with smartphones when a scanning app has been installed on the device. That simple information can be enough to encourage its use by the consumer.
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