How to Clean Up Your Cleanup When Dealing with Social Media | Social Media Today
How to Clean Up Your Cleanup When Dealing with Social Media
- - By Michael Comins
- Many experts recommend that your company have a social media crisis plan, but few companies actually take the time to think it through.
- Two people from the company issue apologies through different mediums without talking with one another. This could cause miscommunication and one may promise something that the other did not. Worse yet, the two parties could promote conflicting ideas.
- The crisis plan may have been set into motion too late. If a member of a company is not very active on social media, he/she could potentially not hear of the crisis until a few days later.
- The crisis plan may be set for something less serious. If the crisis is serious to the company, yet it not treated that way, people could get very upset.
Consider some of the ways that a social media crisis plan could go wrong:
- Step #1: Communicate with everyone in the company about who is going to be the spokesperson for both mishaps.
- Step #2: Discuss how you plan to solve both crises.
- Step #3: Go out and solve both crises simultaneously. Put more emphasis on the initial problem than the one that you directly created.
- Step #4: Create a social media crises plan so this does not happen again.
- Step #5: Let the entire company know your new plan.
Digital Tools Boost In-Store Service - Direct Internet Catalogue - Retail - WWD.com
- With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.
- QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.
[Infographic] The Future of Social Mobile Communications in the Enterprise
The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.
Ed Nash: Is Your Company Late to the Mobile Party? - WSJ.com
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