- These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.
- 55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.
Improving QR code scans | Labels and Labeling
- 1. Provide instructions near the QR Code
- 2. Give people an incentive
- 4. Shorten the destination URL
- 3. Educate your audience ahead of time
- If a friend used the link to buy a Verizon mobile, the original customer won a smart phone. The company gained a 35,000 dollars return on a 1,000 dollar investment and greatly increased brand awareness.
- At the moment QR codes are still a novelty. But as we become accustomed to seeing them on increasing numbers of products, brands need to do more to ensure they have an impact.
The Shocking Truth About QR Code Use « iMediaConnection Blog
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
No comments:
Post a Comment