College Students Cold-Shoulder QR Codes
- Youth marketing agency Archival Youth Marketing have conducted a survey of over 500 students on 24 college campuses across the US to find out what they think about QR Codes. Of the students surveyed 81% owned a smartphone and 80% had previously seen a QR code. 21% of the students successfully scanned a QR Code when shown an example and 75% of the students said they are “Not Likely” to scan a QR code in the future. (The infographic below is reproduced with the express permission of Archival)
Edmond company creates quick-response codes for medical information | NewsOK.com
a silicon bracelet that carries a QR (quick response) code. Emergency responders and health care providers can use a smartphone to scan the QR code, which also can be printed on a necklace or wallet card, and call up the patient's personal website, maintained by Richardson's Edmond-based company.
The website “basically gives customers the ability to create a profile, and they can choose to show or hide illnesses, medication and emergency contacts
The company plans to sell the wristband or necklace for about $10, with a $5 monthly subscription to the website containing the client's medical information, Richardson said.
Each customer would fill out a template on the company website, then the client can determine how much of that information will be displayed when the code is scanned, Richardson said.
Internet Marketing Firm, MA Interactive Group, Implements QR Codes Program for Wildfire Restaurants
- The QR code program works in conjunction with Wildfire’s new mobile site. The codes are used for a variety of purposes and are located in an assortment of locations throughout Wildfires many restaurants in Chicago and it’s surrounding suburbs. Wildfire has placed the QR codes on everything from posters, to tabletops, to windows. The QR codes help Wildfire to endorse any upcoming events and promotions in order to keep customers “in the know” with the ultimate goal of increased customer participation in store events and promotions. The program gives Wildfire an opportunity to to interact with their guests all the while generating buzz for the restaurant and creating a unique experience for the diner.
- "As the number of people with smartphones continues to escalate, marketing to the mobile customer is becoming increasingly more critical to the marketing mix.
QropIt hopes to take QR code implementation to the next level : SGEntrepreneurs
china
- - By Michael Comins
- I can also upload an image of the coupon, include location data, and indicate if there’s an expiry date. After I create the QR code, I will be brought to a customized page (see screenshot below) where I can track analytics and download a high-resolution version of the code.
Seamless Launches Payment Card Killer | Business Wire
- The consumer uses his/her mobile phone to scan a simple QR
code at the cash register terminal. The terminal is connected to
Seamless' transaction platform and the QR code identifies the cash
register that the customer is using. Seamless' platform then responds
with a list of items entered and an amount to be paid. The consumer can
thereafter pay directly using his/her mobile phone. The transaction
takes approximately half the time of a standard card payment transaction. - The retail and grocery trade sectors currently pay high fees to credit
card companies in order to use their services. In addition, they are
required to invest in new card payment terminals every time a new
standard is introduced. In the US, retailers pay $49 billion each year
in credit and debit card fees. With Seamless`solution, retailers have a
chance to halve their current costs.
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