How Important is Your Facebook Brand Page to Your Social Media Strategy? – The eMarketer Blog
- According to a survey by DDB Worldwide, 27% of people who have liked a brand on Facebook say they often click that little thumbs-up button, and an additional 49% do it occasionally.
- Consumers are more willing to interact with branded pages.
- Interactions with branded pages will be a key metric to watch in 2011.
- The Like button isn’t just for social media.
5 Tips for Optimizing and Integrating Your Social Media Content | ClickZ
- Make it easy to share.
- Don't assume your name for something should remain its name.
- Keep an eye on trends.
- Don't expect to go viral, but be prepared.
- Optimize and integrate all your digital assets.
Decoding ROI in Marketing's QR Codes ( - Networking )
- Recouping even the typically modest investment needed to deploy a QR code often depends on a few key steps. One is offering those who read the code something they can use. "The codes are a bridge," Strack says. "When the user crosses the bridge, there needs to be something of value." That might be useful information, a coupon or another promotion.
- Similarly, the site to which the code leads should be developed specifically for mobile phones. A website designed for computer monitors usually is difficult to view on a phone, Pinto notes.
- Finally, in order to reap the full benefits of a QR code, you want to find some way to gather information from the user, such as an email address, so that you can contact them again. The QR codes and the scanning applications don't capture this information.
- Done right, QR codes are another tool for reaching clients and customers. "They're not the Holy Grail, but they help us measure the effectiveness of a marketing campaign," says Strack.
20M bar code scans recorded in Q3: Scanbuy - Mobile Marketer - Research
- ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.
- reveals that more than 20 million scans have been recorded through the quarter.
Missed Business for Non-Mobile Ready Websites - PBN.com - Providence Business News
- It is thought by many that mobile marketing may become mandatory for business success. As mobile web usage continues to explode, business owners must realize the advantages to mobile-friendly sites are many.
The Mobile Revolution: Location | Alister & Paine
- There are two ways to access applications on a mobile device. The first is to simply fire up the mobile Web browser and load a Web application. Existing Web sites are designed for mouse interaction. Mobile interaction is with the finger, thus most Web sites need to be optimized for the mobile Web.
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
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