Monday, November 21, 2011

MobileWeb2Go Recommended Reading 11/21/2011

  • Tags: qr codes, mobile web, mobile marketing

    • At one point, QR codes were just looked at as cool and fun.  But now, they are proving to be reliable way to share information. 
    • 1. Front Door or Host/Hostess Area:
    • 2. Foursquare:
    • 3. Menus:
    • 4. Pagers or Coasters:
    • 5. Table Roll Stands:
    • 6. Bathrooms:
    • 7. Table or Signage:
    • Put a QR code on the table or on created signage that links to all kinds of things such as your Facebook, Twitter, website, videos, etc. to keep them busy.
    • 8. Check Holders:
    • 9. To-Go Cups or Packaging:
    • 10. Advertising:
    • To help keep things balanced, Central usually puts the link under or around a QR code.
  • Tags: qr codes, mobile web, mobile marketing

    • Mark Donovan, senior vice president of mobile and senior analyst with comScore, believes that the popularity of QR codes is ramping up because of the increasing popularity of smartphones. “I think that we’re seeing things like QR codes just start to reach critical mass,” said Donovan. “Today, one in three people in the U.S. owns a smartphone. It’s a good and fairly ubiquitous way to reach those people and there’s still some novelty to it, which can be interesting to consumers.”


    • The main benefit of QR codes is that they make it easy to direct the consumer wherever you want to lead them. Anything businesses can do to engage potential customers will enhance the “stickiness” of that company in a person’s mind. With enough compelling engagement on your part, potential customers just may become lifelong customers.
  • Tags: qr codes, mobile web, mobile marketing

  • Tags: mobile web, mobile marketing

    • “43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
    • In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
    • For mobile, 2012 is the year of measurability.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

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