Facebook Fans Vs. Twitter Followers: Which Are More Valuable? - Forbes.com
- the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).
- Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends
- While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.
- Twitter is often leveraged as a "pull" medium. Followers are likely to initiate conversation, seeking out brands to either compliment or complain.
50pc of users access Susan G. Komen mobile site more than once a day - Mobile Marketer - Content
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