How Search, Social Media and Content Accelerate Your Business | Social Media Examiner
3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner
ScanLife to show the effectiveness of QR codes in marketing - QR Code Press | QR Code Press
- Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.
- Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.
U.S. magazines show resounding favor for QR codes - QR Code Press | QR Code Press
- 99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.
4 Ways Marketers Can Keep QR Codes From Dying - QR Code Press | QR Code Press
- As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
- First, businesses need to have offers that are QR code-specific.
- Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.
- Third, put QR codes in places that smart phone users will see. Remember that 100% of QR codes are scanned by smart phones.
- Fourth, sometimes marketers make it too difficult on themselves. They try to force a type of engagement they want.
- When someone scans a QR code it should automatically call your business. (This helps businesses too because phone calls produce substantially higher close rates than web visits).
Nielsen found that – not terribly shockingly – the way in which the smartphones were being used and whether QR codes were scanned had a great deal to do with what the person was hoping to buy and where he or she was shopping.
- the most popular place for mobile shoppers to use digital coupons was in grocery stores.
- 41 percent said that they’d used their devices for those discounts at grocery stores, while another 41 percent said that they’d used them in department stores, and 39 percent said that they had redeemed coupons with their smartphones at clothing stores.
Scanbuy report shows that QR codes are growing in popularity - QR Code Press | QR Code Press
- This is an increase of 157% over last year when QR codes were still fighting for their place in the mobile marketing industry.
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
No comments:
Post a Comment