Survey: New U.S. Smartphone Growth by Age and Income | Nielsen Wire
- While overall smartphone penetration stood at 48 percent in January, those in the 25-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months chose a smartphone. Among those who chose a device in the last three months, more than half of those under 65 had chosen a smartphone.
- 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011
- 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011
Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions:
How to Adapt to the New World of Social Business | Social Media Examiner
- #1: Youth quake
- 70% of Millennials feel that once they find a company or product they like, they will keep coming back
- 58% are willing to share more personal information with trusted brands
- 86% will share their brand preference online
- Nearly 20% of Millennials attended a brand-sponsored event in the last 30 days
- Of those who attended, 65% purchased the featured product
- #2: An Audience With an Audience of Audiences
- #3: The Co-creation of Brands
- #4: Digital Influence and Social Capital
5 Blog Commenting Tips for Link Building | Social Media Today
- One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry.
Social Media Time-Saving Tips for SME's | Social Media Today
- it is important to drill down to where you have a presence, what you do on there are why rather than rashly signing up to every site going and leaving them lacklustre. Taking a step back to research and consider where your customers are hanging out online and and what strategy you can employ to reach them is essential.
- GREEN - the one where your customers hang out most, and makes most sense to your marketing strategy. Green = Go! This is the site you should start with. Commit some time to updating it regularly, and read around how other businesses are using this channel for marketing.
AMBER - these are the social media tools that could add value to your marketing, but should be considered as your business progresses and you find you have some extra time to commit.
RED - Avoid these at start-up stage. These may be sites you could justify to yourself using as marketing tools, but they are not an immediate priority. Ditch them for now and put them in your business plan under 'growth strategy'. - Finding Content at Your Fingertips - Google Alerts is absolutely your best friend for narrowing down hours of thinking through "what on earth can I post about".
The Truth About Pinterest for Your Small Business - Business Insider
Ten interesting digital stats we've seen this week | Econsultancy
Lessons from the Top 5 Mobile Commerce QR Code Campaigns of Q1 2012 | Business 2 Community
- Mobile-Optimized Websites:
- Calls to Action:
- Integration With Print, Outdoor and Event Promotions:
- Planning for the Customer’s Situation:
- Scanners Become Buyers:
Report: The Power of the African-American Consumer | Nielsen Wire
September 22, 2011
- - By Michael Comins
- 33% of all African-Americans own a smartphone.
The Rise of Generation-C…and What to Do About It | Social Media Today
Study underlines the importance of mobile commerce to shoppers - QR Code Press | QR Code Press
- It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.
- Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.
Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.
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