CorpComms - News - 2083 Consumers Have Mixed Views On Qr Codes
- A massive 79 per cent of those surveyed had never heard of a QR code, and almost a fifth had never seen one.
Banks Can Learn from Retailers in Prioritizing Mobile Services - American Banker Article
- Online retail sales were about $60 billion in 2011, roughly 15% of total retail sales, according to Forrester. That is up 2 percentage points from 2010 and 9 percentage points from 2005.
- Mobile is currently only 2% of online retail sales, or about $6 billion.
- About 16% of consumers use mobile devices to look up product information, 30% use them to look up store hours and 23% use them to locate a store.
- Social media prompted less than 1% of retail sales in 2011, though slightly more customers (3% or less) say they learn about deals from social media.
Loyal app users more likely to make a purchase: study - Mobile Marketer - Research
- of all the users who made an in-app purchase, 44 percent did not do so until they had interacted with an app at least 10 times. Only 22 percent made a purchase in the first session and 33 percent made a purchase between sessions two and nine.
- A Localytics study from last year, for example, found that 26 percent of apps are used only once after being downloaded.
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