10 Creative Ways to Use QR Codes for Marketing
- 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.
- 1. Reinventing the Shopping Experience
- 2. Enhancing the User Experience
- 3. Streamlining the Customer’s Visit
- 4. Noting the Things You Enjoy
- 5. Give Customers Something They Want
- 6. Providing Real-Time Information
- 7. Initiate Share-worthy Competitions
- 8. Personalized Gift Giving
- 9. Help Your Customers Grow Their Businesses
- 10. Share Modern Day Mixtapes
11 dubious uses of QR codes | Econsultancy
- Where phones cannot scan
- In-flight magazines
- On the side of buses
- On the back of footballer's heads
- On the roof of a building
- For five seconds on a TV show
- In emails
- Without any explanation at all
- Codes that lead to non-mobile sites
Study shows that 50% of U.S. smart phone owners have scanned QR codes | QR Code Press
- The majority of these people scanned a code to receive some kind of discount on a product or service. The study found that 18% of consumers scanned codes to purchase products
- Those that did not scan a QR code noted that they were unaware of what the codes were or how to use them.
- With many consumers still unfamiliar with the codes, marketing campaigns using them may not be as successful as they could be. Companies interested in using the codes for their campaigns may need to take steps to ensure that consumers know how to scan the codes.
86% of marketers plan to use QR Codes - Mobile Marketing - BizReport
- Despite many consumers not knowing what to do when coming across a QR Code a whopping 86% of marketers said they plan to use QR Codes sometime in the future.
- newspapers and magazines are where most QR Codes are being found and scanned (35%) followed by on packages (18%) and on websites (13%). Surprisingly few were scanned from billboards (11%) or a piece of direct mail (11%).
USA TODAY newspapers feature AT&T QR codes | QR Code Press
- Readers of USA TODAY can now use their devices in combination with a QR code scanning app – such as the free AT&T Code Scanner – to be redirected to additional interactive multimedia content.
Why you need a QR code reader in your smartphone - Technology |nation.co.ke
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