Why QR Codes Don't Work - Forbes
- Giving the consumer an option to scan a QR code which leads them to a website that is not optimized for the device they use to scan it is like sending someone with a broken arm in to get a full-body physical. People use QR codes to take action directly, so don’t make them jump through hoops, pinching, zooming and navigating through a messy desktop site. Give them what they want: a mobile experience.
- the QR codes that perform far better are the ones that offer consumers a benefit for scanning. This means providing a discount, special offer or inclusion in some sort of exclusive program in order to provide customers a return on investment for their time. Of course, clever marketers can find plenty of ways to provide a reward for scanning while still integrating plenty of branding as well.
QR codes can play an important role in consumer trust
- Unfortunately, many of the consumers find that even when they do know what QR codes are and they use their mobile devices to scan them, they rapidly discover that the mobile marketers didn’t take the time to make the scan worthwhile. For example, if all the code does is direct the user to the homepage of a website, there will be a far poorer response than if scanning the code allows the smartphone owner to gain access to an exclusive discount coupon.
- Among the main problems are that while they have become highly popular among companies, many consumers still haven’t figured out what they are. This is a slow learning process that is catching on, but that hasn’t included the majority of smartphone users quite yet.
Avoiding Mobile Marketing Mistakes - Lesson 1 - Forbes
- Provide a meaningful call to action.
- Make the interaction worthwhile.
Mobile Web vs. Apps: Five Reasons Web Wins | TSNN Trade Show News
- 1. Immediacy
- 2. Compatibility
- 3. Find-ability – Mobile sites can be found easier
- 4. Upgrade-ability – Mobile sites can be updated instantly.
- 5. Share-ability
Smartphone Users Deal With Glitches | Akgulian
- The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.
- The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.
Should we Build a Mobile App, or a Mobile Website? | Business 2 Community
Mobile commerce will represent nearly a quarter of online revenue by 2017
- he latest ABI Research report has shown that mobile commerce will make up about 24.4 percent of all of the online revenue by the close of 2017.
- Last year, the size of the mobile commerce marketplace doubled, reaching $65.6 billion.
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