MobileWeb2Go Recommended Reading 01/28/2012

• How to Boost Conversions by Mastering QR Code Landing Pages | Business 2 Community

  Tags: qr codes, mobile web, mobile marketing, tips

  • Mobile Optimized
  • Simple is best
  • Conversion focused
  • Message match 
  • Test and test some more
  • • Messaging
    • Imagery
    • Segmentation
    • Call-to-actions

• 617% Increase In Magazine QR Codes During 2011

  Tags: qr codes, mobile web, mobile marketing, data

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 01/24/2012

• Springwise: QR Codes Replace Loyalty Cards To Lighten Your Wallet @PSFK

  Tags: qr codes, mobile web, mobile marketing, example

  • Perx, a smartphone app from Singapore-based Maiplay Pte. that’s designed to replace all the cards in a consumer’s wallet with a single, easy way to get loyalty rewards.
  • they scan the QR code provided by the merchant when they check out. That, in turn, serves just like a stamp on an old paper card and counts towards the shopper’s next reward; Perx notifies the consumer instantly when they’ve reached that milestone. Meanwhile, users can also “spin the wheel” for a chance to win instant prizes.

• The importance of maintaining the use of QR codes in marketing campaigns | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data

  • Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year.
  • The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future.
  • Data from Forrester has shown that 5 percent of the people in the country have scanned a QR code, which represents approximately 14 million consumers. These individuals are most likely to be male, young, and affluent. While some may believe that this means that the opportunity for the codes is too narrow, others disagree.

• Introducing the Next Generation of QR Code Scanners - PR Newswire - sacbee.com

  Tags: qr codes, mobile web, mobile marketing, example

  • QR Pal now rewards users for scanning and sharing QR Codes with points. Each month the top three scanners with the highest number of points will be rewarded with a cash prize.
  • Users are also able to instantly share scans via MMS, e-mail, Twitter, Facebook and LinkedIn. Simply authorise the App with your social media accounts to start sharing. QR Pal also includes a payment feature which enables users to make and receive payments via PayPal.

• QR code use broadens in Europe through creative applications | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, example

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 01/20/2012

• CorpComms - News - 2083 Consumers Have Mixed Views On Qr Codes

  Tags: qr codes, mobile web, mobile marketing, data

  • A massive 79 per cent of those surveyed had never heard of a QR code, and almost a fifth had never seen one.

• Banks Can Learn from Retailers in Prioritizing Mobile Services - American Banker Article

  Tags: mobile web, mobile marketing, data

  • Online retail sales were about $60 billion in 2011, roughly 15% of total retail sales, according to Forrester. That is up 2 percentage points from 2010 and 9 percentage points from 2005.
  • Mobile is currently only 2% of online retail sales, or about $6 billion.
  • About 16% of consumers use mobile devices to look up product information, 30% use them to look up store hours and 23% use them to locate a store.
  • Social media prompted less than 1% of retail sales in 2011, though slightly more customers (3% or less) say they learn about deals from social media.

• Loyal app users more likely to make a purchase: study - Mobile Marketer - Research

  Tags: mobile web, mobile marketing, data

  • of all the users who made an in-app purchase, 44 percent did not do so until they had interacted with an app at least 10 times. Only 22 percent made a purchase in the first session and 33 percent made a purchase between sessions two and nine.
  • A Localytics study from last year, for example, found that 26 percent of apps are used only once after being downloaded.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 01/19/2012

• Mobile Web, not Apps, Drives mCommerce Ads: SMART Report | SiliconANGLE

  Tags: mobile web, mobile marketing, data

  • According to the study, mCommerce saw a 64 percent month-over-month increase as a Post-Click action. Store locators ran plenty of campaigns, especially retail and auto advertisers for a 47 percent month-over-month augmentation, comprising 33 percent of all campaigns in the Millennial Media platform.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 01/18/2012

• 10 Creative Ways to Use QR Codes for Marketing

  Tags: qr codes, mobile web, mobile marketing, tips

  • 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.
  • 1. Reinventing the Shopping Experience
  • 2. Enhancing the User Experience
  • 3. Streamlining the Customer’s Visit
  • 4. Noting the Things You Enjoy
  • 5. Give Customers Something They Want
  • 6. Providing Real-Time Information
  • 7. Initiate Share-worthy Competitions
  • 8. Personalized Gift Giving
  • 9. Help Your Customers Grow Their Businesses
  • 10. Share Modern Day Mixtapes

• 11 dubious uses of QR codes | Econsultancy

  Tags: qr codes, mobile web, mobile marketing, tips

  • Where phones cannot scan
  • In-flight magazines
  • On the side of buses
  • On the back of footballer's heads
  • On the roof of a building
  • For five seconds on a TV show
  • In emails
  • Without any explanation at all
  • Codes that lead to non-mobile sites

• Study shows that 50% of U.S. smart phone owners have scanned QR codes | QR Code Press

  Tags: qr codes, mobile web, mobile marketing

  • The majority of these people scanned a code to receive some kind of discount on a product or service. The study found that 18% of consumers scanned codes to purchase products
  • Those that did not scan a QR code noted that they were unaware of what the codes were or how to use them.
  • With many consumers still unfamiliar with the codes, marketing campaigns using them may not be as successful as they could be. Companies interested in using the codes for their campaigns may need to take steps to ensure that consumers know how to scan the codes.

• 86% of marketers plan to use QR Codes - Mobile Marketing - BizReport

  Tags: qr codes, mobile web, mobile marketing, data

  • Despite many consumers not knowing what to do when coming across a QR Code a whopping 86% of marketers said they plan to use QR Codes sometime in the future.
  • newspapers and magazines are where most QR Codes are being found and scanned (35%) followed by on packages (18%) and on websites (13%). Surprisingly few were scanned from billboards (11%) or a piece of direct mail (11%).

• USA TODAY newspapers feature AT&T QR codes | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, example

  • Readers of USA TODAY can now use their devices in combination with a QR code scanning app – such as the free AT&T Code Scanner – to be redirected to additional interactive multimedia content.

• Why you need a QR code reader in your smartphone  - Technology |nation.co.ke

  Tags: qr codes, mobile web, mobile marketing

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/16/2011

• You can't get away with a bad mobile experience anymore - O'Reilly Radar

  Tags: mobile web, mobile marketing

  • We talk about "the web" and "the mobile web" as if the two are different, but they aren't.
  • The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 12/15/2011

• Microsoft Releases New All-In-One Tag, QR And NFC Reader @PSFK

  Tags: qr codes, mobile web, mobile marketing

  • Microsoft recently launched their updated, all-in-one, QR Code and Tag reader, that also has the ability to interact with NFC (Near Field Communication) technology.
  • The new Microsoft Tag app can not only scan QR codes and Tags but it also can read Near Field Communication triggers too.

• Mobile Commerce - Microsoft opens its 2-D bar code system to rival QR codes - Internet Retailer

  Tags: qr codes, mobile web, mobile marketing

• Ten steps for a successful QR code campaign - The Globe and Mail

  Ten steps for a successful QR code campaign

  Tags: qr codes, mobile web, mobile marketing, tips

  • - By Michael Comins
  • 1. Give consumers a compelling reason to scan it.
  • 2. Make sure you have a mobile friendly website.
  • 3. The code must be readable with a variety of phones.
  • 4. Use a URL shortener.
  • 5. Make sure the code can be tracked.

• 5 Reasons Why Companies Should Optimise Their Mobile Website in 2012

  Tags: mobile web, mobile marketing, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.