MobileWeb2Go Recommended Reading 04/11/2012

• How to use QR codes effectively to connect online with offline | Econsultancy

  Tags: qr codes, mobile web, mobile marketing, tips

• Use of QR codes increases - Special Sections - ReviewJournal.com

  Tags: qr codes, mobile web, mobile marketing, data

  • The No. 1 reason users will scan a QR code is to get a discount or a coupon.
  • Twenty-eight percent of Zillow's weekend traffic is coming from a mobile device
  • Twenty-two percent of Fortune 500 companies are using QR codes.
  • 70 percent of QR consumers are between ages of 25 and 55."
  • If you receive zero scans in a month, there is probably a problem with the scan ability of your code.

• 6 Social Media Marketing Tips to Get You Started

  Tags: social media marketing, mobile web, mobile marketing, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/10/2012

• Social Media Playbook: Everything Your Company Needs to Know to Succeed on the Social Web

  Tags: no_tag

• The Digital Frontier: Exploring Social Media Opportunities

  Tags: social media, mobile web, mobile marketing, tips

• Qrickit wants to pay consumers to scan QR codes - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, tips

  • Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.
  • The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.

• Radian6 Monitoring and Engagement Playbook

  Radian6 shares their own processes for engaging in the online world with their Social Media Monitoring and Engagement Playbook.

  Tags: no_tag

  • - By Michael Comins

• How to Create Your Own Social Media Playbook

  Tags: social media, mobile web, tips

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 04/07/2012

• Study shows that consumers are eager for mobile coupons, but few receive them - QR Code Press | QR Code Press

  Tags: qr codes, mobile web, mobile marketing

  • These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.
  • 55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.

• Improving QR code scans | Labels and Labeling

  Tags: qr codes, mobile web, mobile marketing, tips

  • 1. Provide instructions near the QR Code
  • 2. Give people an incentive
  • 4. Shorten the destination URL
  • 3. Educate your audience ahead of time
  • If a friend used the link to buy a Verizon mobile, the original customer won a smart phone. The company gained a 35,000 dollars return on a 1,000 dollar investment and greatly increased brand awareness.
  • At the moment QR codes are still a novelty. But as we become accustomed to seeing them on increasing numbers of products, brands need to do more to ensure they have an impact.

• The Shocking Truth About QR Code Use « iMediaConnection Blog

  Tags: qr codes, mobile web, mobile marketing, data

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 03/08/2012

• Mobile marketing 'becoming ever more popular' | #Marketing News | Ashdown Group

  Tags: mobile web, mobile marketing, data

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 03/07/2012

• Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

  Tags: mobile web, mobile marketing, data

• Pegasus Strategies Wireless Overview 2012

  Tags: mobile web, mobile marketing, data

• Johnny Rockets’ QR Code Marketing Campaign | Business 2 Community

  Tags: qr codes, mobile web, mobile marketing, example

  • When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.
  • They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.

• iOS Devices Run HTML5 Much Faster Than Android Gadgets - Mobile and Wireless - News & Reviews - eWeek.com

  Tags: mobile web, mobile marketing, iOS

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 03/06/2012

• Mobile Web Traffic Spikes 35% In One Year

  Tags: mobile web, mobile marketing, data

  • mobile web traffic has risen as much as 35% since July 2011.
  •  mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.
  • PCs still holding on to 89.45% of all traffic

• Competitrack report shows QR codes’ rise to stardom in 2011 | QR Code Press

  Tags: qr codes, mobile web, mobile marketing, data

  • The report found that of all the 2D barcodes currently available, QR codes is the most popular, accounting for 87% of all marketing campaigns investigated by the firm. Microsoft tags were second, accounting for only 10% of campaigns.
  • The report also found that 40% of the codes used by companies directed consumers either to the company’s homepage or a commerce-oriented website.

• Mobile outstripping big screen for on-the-go web users | News | Rapid TV News

  Tags: mobile web, mobile marketing, data

  • The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.
  • Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.

MobileWeb2Go Recommended Reading 03/02/2012

• A marketer's guide to augmented reality - iMediaConnection.com

  Tags: augmented reality, mobile web, mobile marketing, example

• Cracking the QR code - Produce Retailer

  Tags: qr codes, mobile web, mobile marketing, example

• Covering the basics of QR codes | QSRweb.com

  Tags: qr codes, mobile web, mobile marketing, example, tips

• Aurasma unveil augmented reality mobile software | The Drum

  Tags: augmented reality, aurasma, example

Posted from Diigo. The rest of MobileWeb2Go group favorite links are here.